COMMUNICATE THE RIGHT MESSAGE AT THE RIGHT TIME
Omni-channel marketing works best when each communication channel is coordinated through one shared view of the customer. Preferred Patron™ brings loyalty data, segmentation, business rules, and messaging together so each campaign can be more relevant, timely, and measurable.
The platform continuously evaluates what message to send, which members to target, and which communication channel to use. Information can be analyzed in real time as well as in batch mode so your team can trigger communications based on customer activity, lifecycle milestones, or promotion rules.
Below is an overview of how Preferred Patron™ supports SMS, email, social engagement, and direct mail communications inside one retention-focused platform.
SMS TEXT COMMUNICATION
MOBILE COUPONS
- Blast an e-coupon for immediate response
- Unique promotion codes track redemptions
- Eliminate coupon abuse and re-use
- Text SAVINGS for instant feedback
MOBILE REMINDERS
- Read instantly instead of getting missed voicemail
- Great for appointments and event reminders
- Minimize missed appointments
- Text REMINDME to see reminder examples
MOBILE RAFFLES
- Text-to-Win increases brand engagement
- "No Purchase Necessary" compliant promotions
- Members text ENTERME to enter raffles
- Winners can be notified automatically
- Easy method of capturing mobile numbers
- Fun way to drive response and traffic
MOBILE NOTIFICATIONS
- Included with loyalty subscription
- Helpful for order-ready alerts and service notifications
- Useful for flash sales and event reminders
- Great for time-sensitive customer updates
EMAIL COMMUNICATION
DOUBLE OPT-IN
- Included with your subscription
- WYSIWYG email designer
- Achieve maximum engagement
- SuretyMail certified for better inbox delivery
- Unlimited on-demand and recurring blasts
- CASL, GDPR, and CCPA compliant options
- Focused delivery with rules and segmentation
- Promotion-specific content support and templates
- Integrated spam score checking
SINGLE OPT-IN
- Processing by SendGrid
- Seamless integration with tracking
- WYSIWYG email designer
- Increased distribution and faster list growth
- On-demand and recurring blasts
- USA CAN-SPAM compliant
- Focused delivery with rules and segmentation
- Promotion-specific content support and templates
- Integrated spam score checking
SOCIAL MEDIA COMMUNICATION
SOCIAL REVIEWS
- Include review buttons in the member web portal
- Add review links in email communications
- Encourage awareness without solicitation
- Make it easier for members to leave honest reviews
SOCIAL REFERRALS, SHARES, AND LIKES
- Share promotions and offers through social channels
- Reward actions like Facebook Likes or follows
- Reward Tweets, follows, or other share actions
- Allow posts directly from your member portal
DIRECT MAIL COMMUNICATION
With one of the highest engagement rates among communication channels, direct mail becomes even more powerful when combined with personalization, offers, and rewards.
REWARDS VOUCHERS
- Convert points to vouchers
- High rate of engagement
- Minimize point exposure
- Includes address verification
- Only 200-piece minimum per run
- Available in the USA only
POINT STATEMENTS
- Strengthen brand awareness
- Engage more members
- Minimize point exposure
- Only 200-piece minimum per run
- Includes address verification
- Available in the USA only
DISCLAIMER
As the loyalty program operator, you are responsible for ensuring that your use of the platform complies with applicable local, state, and federal laws.
