THE RIGHT MESSAGE AT THE RIGHT TIME!
Omni-channel marketing works by optimizing a communication channel's features to improve customer engagement and improve targeting.
It's a system of integrated marketing channels and loyalty data working together, leveraging one, centralized customer database.
The Preferred Patron™ system is constantly managing a host of complex business rules, assessing what messages to deliver, which customers to target and what communication channel to leverage. The marketing platform is equipped to design and identify events and trigger communications based on those events. Information is analyzed in real time, as well as in the batch mode, in order to make intelligent decisions based on the information available.
Below is an overview of how Preferred Patron™ addresses these communication channels.