Turn First-Time Buyers Into Repeat Customers

Preferred Patron™ is customer retention software built around loyalty, rewards, targeted messaging, and automation for small businesses, mid-market brands, franchises, and enterprises. Use flexible rewards, targeted messaging, and automation to help increase visit frequency, average order value, and customer lifetime value.

1-800-531-1108

Small-business loyalty plans start at $29/month.

  • Get to know your customers better
  • Communicate smarter
  • Make every customer feel valued

Experience the power of

Customer Loyalty & Retention for Your Business

Our customer loyalty software helps small businesses, franchises, and multi-location brands turn first-time buyers into repeat customers and improve customer retention. Launch points, tiers, rewards, and gift cards—plus automated SMS/email campaigns—from one platform, then track retention and revenue impact in real time.

Loyalty Software Built for Your Growth Stage

Whether you operate one location, a growing regional brand, a franchise network, or an enterprise organization, Preferred Patron™ helps you launch a loyalty program that fits your size, team, reporting needs, and customer retention goals.

Loyalty by Industry

Find the loyalty model that fits your business.

Explore loyalty approaches for frequent visits, scheduled services, retail purchases, hospitality stays, patient engagement, regulated environments, entertainment, and multi-location operations.

  • Restaurants
  • Retail
  • Hospitality
  • Automotive
  • Healthcare
  • Gaming
Explore Loyalty Solutions by Industry

Proof & Recognition

Recognized for customer support, ease of use, functionality, value, and overall user satisfaction.

Rated 4.9/5 from 109 verified reviews on Capterra (listing updated June 2026).

Trusted by
Businesses

We are a customer-focused loyalty program company. Our loyalty program incorporates years of customer-driven input. 

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Customer Loyalty Software FAQs

Answers to common questions about customer loyalty software, loyalty programs, and integrations.

What is customer loyalty software?

Customer loyalty software (also called loyalty program software or customer retention tools) helps businesses reward repeat customers with points, tiers, perks, and targeted offers—so you increase retention and lifetime value.

Independent merchants, SMBs, mid-market brands, franchises, and enterprises—especially multi-location operators that need centralized reporting, flexible program rules, and measurable ROI.

Look for points and tiers, cash-back or punch/stamp options, rewards and gift cards, segmentation and analytics, automated email/SMS campaigns, offer targeting, and reliable POS/eCommerce integrations with REST API support.

Preferred Patron™ supports direct POS integrations, REST API and webhook workflows, and flexible import and export options. The best approach depends on the systems you use and the customer, transaction, accrual, and redemption data they can provide.

A well-designed loyalty program can help increase repeat visits, purchase frequency, and average spend while improving customer retention and customer lifetime value. Preferred Patron™ helps businesses launch and manage programs, automate communications, and measure performance with clear reporting.