Customer Loyalty Software Features for Better Retention
Use this overview to explore the core loyalty program features and customer retention tools available in our customer loyalty and retention platform.
Why these Customer Loyalty Software Features Matter for Retention
The right loyalty program features do more than track points and discount your margin. They help you recognize high-value customers, win back lapsed visitors, drive more frequent visits, and grow average ticket size—without discounting away your margin.
Preferred Patron™ brings together rewards, promotions, marketing automation, omnichannel messaging, and analytics in a single customer retention software platform, so you can see and influence the entire customer lifecycle in one place.
Who Benefits from Our Customer Loyalty & Retention Software?
Our customer loyalty and retention platform is built for independent businesses, small businesses, multi-location brands, and franchises that need enterprise-grade loyalty features without enterprise complexity. Whether you operate one location or hundreds, Preferred Patron™ scales with your customer base and marketing strategy.
Customer Loyalty Software Features & Retention FAQs
The most important customer loyalty software features are those that make it easy to enroll members, reward profitable behavior, and communicate consistently. In practice, that means a flexible rewards engine, automated campaigns for events like birthdays and win-backs, omni-channel messaging (SMS, email, mobile, and more), and reporting that shows which offers actually drive repeat visits and higher ticket size.
Customer retention improves when members feel recognized, rewarded, and reminded. A modern loyalty program combines points, tiers, and targeted promotions with automated journeys, so customers receive timely offers instead of generic blasts. Preferred Patron™ uses these features to reward both visit frequency and spend, helping you keep more of your best customers for longer.
Small businesses do not have to turn on every feature on day one. Many start with core loyalty features—points, rewards, and simple campaigns—and then grow into more advanced tools like marketing automation, gamification, or WeatherSmart™ promotions as their program matures. Preferred Patron™ lets you enable features in stages, so you can match the platform to your current staffing, budget, and goals.
Yes. Preferred Patron™ supports loyalty integration through direct POS partnerships and a RESTful API, so you can connect rewards, gift cards, and customer data to your in-store or online checkout. That integration keeps your customer retention software in sync with actual purchase behavior, which is critical for accurate points balances, redemptions, and lifetime value reporting.
Next Steps: Turn Loyalty Features into Customer Retention Results
Ready to see how these loyalty program features work in real programs? Choose the path that best matches where you are today.