Mobile loyalty apps can be powerful, but they are not the only way to put a loyalty program on a customer’s phone. Today, businesses usually have three main […]
Loyalty / Loyalty Strategy
Referral Programs: How to Turn Happy Customers Into New Customers
Referral programs help businesses turn happy customers into new customers by giving people a simple reason to recommend a brand they already like. That matters because new customers […]
Loyalty / Loyalty Strategy / SMS
SMS Loyalty Marketing: Best Practices for Texting Without Annoying Customers
SMS loyalty marketing can be one of the fastest ways to drive repeat visits, but it can also turn customers off fast if the texts feel pushy, random, […]
Loyalty / Loyalty Strategy
Customer Retention Metrics: Which KPIs Matter Most?
Customer retention metrics show if your loyalty program is really working. Many businesses track too many numbers and still miss the answer to the one question that matters […]
Loyalty / Loyalty Strategy
Points vs Tiers vs Stamps: Which Loyalty Program Model Is Right for Your Business?
Points vs tiers vs stamps is one of the most important loyalty decisions a business can make, because the right program model shapes how customers earn, how they […]
Loyalty / Loyalty Strategy
Birthday Programs: Why They Work and How to Increase Repeat Visits
Birthday programs work because they combine three powerful customer motivators at once: timing, personalization, and an easy reason to return. That combination is hard to beat. A birthday […]