About Preferred Patron Loyalty
Customer retention software that helps you grow repeat business—without turning marketing into “always discounting.”
Preferred Patron™ is a unified customer loyalty & retention platform designed to increase repeat visits, raise average order value, and grow lifetime value—without turning your marketing into “always discounting.”
- Launch loyalty programs with points, rewards, tiers, or digital stamp cards
- Send branded email + SMS, plus automation for birthdays, win-backs, and review asks
- Track ROI with reporting that ties campaigns back to visits, spend, and repeat behavior
We help teams enroll members fast, reward profitable behavior, and communicate consistently through automated Email and SMS, with reporting that ties campaigns back to real results.
Core capabilities
- Points, tiers, rewards, and digital stamp cards
- Promotion management
- Rules-based automation
- Omni-channel messaging (Email + SMS)
- Brand-safe templates
- AI Message Assistant to create on-brand messages faster (included in every edition)
- Gift card programs (physical + virtual)
- Member mobile app & online web portal
Integrations & scale
- Integration options, including REST API support
- Built for 1 location to enterprise-scale, multi-location programs
- Multi-level control for corporate, regional, and store teams
- Secured infrastructure with Cloudflare edge protection (DNS, DDoS mitigation, TLS encryption)
- White-label branding so your customers remember you
Quick facts
- Listening since 2004
Built from years of real customer feedback. - Rated 4.9/5
Based on 100+ reviews (Capterra, Oct 2025). - Worldwide reach
Serving businesses across the U.S., Canada, and abroad.
Enterprise Retail Loyalty — Sporting Goods
How a retail sporting goods chain scaled a fully integrated loyalty program across 80+ stores.
Who we serve
Whether you’re launching your first loyalty program or standardizing loyalty across dozens (or hundreds) of locations, Preferred Patron™ is built to scale with your team and customer base.
Small Business
Launch quickly with stamps or points, simple automations, and a low-lift setup.
Growth
Level up with segmentation, targeted offers, and more robust analytics.
Franchise
Govern loyalty rules across locations with multi-store controls and consistent branding.
Enterprise
Advanced controls and integrations for large, multi-region, multi-owner programs.
Why businesses choose Preferred Patron
Brand-first (white-label)
Your program should feel like your brand—not a third-party community card. Preferred Patron™ is designed to keep your name front and center across the member experience.
Transparent economics
Transparent pricing with no per-transaction or redemption fees—built for long-term retention, not surprise charges that quietly eat margin.
Automation that’s actually usable
The system helps you communicate smarter and more consistently—so busy teams can run effective loyalty without living in spreadsheets.
Measurable outcomes
Reporting is built around the questions operators ask: who’s coming back, who’s slipping away, and which offers are driving profitable repeat business.
Proof & recognition
Rated 4.9/5 based on 100+ reviews (Capterra, Oct 2025) and recognized across major software review platforms.
Example: Enterprise-scale results
In a 2025 press announcement, Happy Lemon USA reported surpassing 200,000 enrolled loyalty members in two years across 135 stores, alongside significant program activity and gift card issuance. Read the announcement.
How we help you launch
Great loyalty is equal parts strategy and execution. We help you select the right edition, design earn/reward rules that protect margins, and get live with practical onboarding and training.
- Discovery & edition match — confirm goals, locations, and integration needs.
- Program setup — branding, enrollment flow, rewards structure, and initial offers.
- Go-live support — staff training, launch messaging, and first automation sequences.
- Optimize — refine segments, win-backs, and promotions based on performance.
Want to see what Preferred Patron looks like for your business?
Book a free discovery call and we’ll map the right loyalty + messaging path—whether you’re a single location or an enterprise rollout.