Turn Service Visits Into Repeat ROs
Built for Fixed Ops: a dealership rewards program that increases customer-pay maintenance, boosts RO frequency, and keeps your service lane top-of-mind. Presold service packages create a clear reason to come back—then automation handles due reminders, acknowledgements, and win-backs so customers return on schedule. Reward with points or dealership-branded “Dealer Dollars” that can only be redeemed at your store—so you incent action without racing to the bottom on discounts.
- ✓ Sell, track & redeem presold service packages
- ✓ Automated due reminders for packagae items
- ✓ Replace discounts with Dealer Dollars
- ✓ Points, boosters, referrals & reviews
- ✓ Win-back targeting for lapsed customers
No Contracts No Setup Fees No DMS Replacement Required
Program pricing starts at $249/mo
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DMS Integrations
Service department examples from dealership groups
Preferred Patron delivers a dealership rewards program built specifically for service departments to increase RO frequency, improve customer-pay retention, and sell more maintenance using loyalty, Dealer Dollars, service rewards, and automated reminders.
Packages changed the conversation. Customers pre-buy maintenance, we track redemptions, and reminders keep them coming back on schedule.
We stopped racing to the bottom on discounts. Dealer Dollars feel valuable, and customers can only redeem them at our stores.
Advisors don’t have to remember scripts. The program handles follow-ups, review asks, and win-backs automatically.
Customers earn real store credit they can use in parts, service, or accessories. Bigger milestones unlock tire savings and even vehicle purchase incentives, so they avoid shopping around.
Points flexibility drives retention. Customers choose service perks or brand-name gift cards, while point tiers (3,000–18,000) let us push the actions we want without constant discounts.
Customers pre-buy multi-visit bundles like oil changes, tire rotations, inspections, and even detailing. Packages can also be bundled with new or used vehicle purchases, so we can track redemptions and keep service coming back on schedule.
Source notes: Example statements reflect common themes heard from service departments using Preferred Patron Loyalty™. Results vary by offer design, list size, and follow-up cadence.
Fixed Ops Results With Preferred Patron™
Typical benchmarks for RO frequency, customer-pay retention, and service-to-sales lift.
Results are approximations and vary by dealership, overall program design, membership base, and follow-up cadence.
Dealership Rewards Program Pricing for Service Departments
Three plans built for dealership service departments—start with points + Dealer Dollars, then add presold service packages, tiering, and higher-volume outreach automation. Click a package to preselect it in the request form.
Service Drive Core
- DMS Integration
- Win-back automation (3-tier)
- Multiple reward programs (service | sales)
- Bonus point boosters (2x | 3x | other)
- Digital rewards (Amazon, Walmart, more)
- Vanity point label (ex: Dealer Dollars)
- Referral acknowledgements
- Raffle | Sweepstake
- Instant Win (Nth Visitor)
- SMS | Email plan 2K/mo | 4x/mo
Service Drive Plus
- Everything in Service Drive Core
- Accrual for car test drive | buy | service
- Bonus point rules (min spend | date/time)
- Program tiers (3 | Bronze➔Silver➔Gold)
- Tier advancement (automated)
- Coupons
- Appreciation (best member)
- Bundled services | Presold maintenance
- Survey & review collection
- Custom views & filters
Service Drive Max
- Everything in Service Drive Plus
- Patron Outreach™ (email|sms to non-members)
- Increased SMS Allowance 3K/mo
- Program tiers (unlimited)
- Anniversary Campaign (membership | wedding)
- Cashback earning rules
- Hybrid points/cashback
- points➔cash conversion
- Webhooks
- Multi-location discounts (10+ save 20%)
ROI Metrics That Matter for Dealership Service Departments
RO frequency, customer-pay retention, package utilization, and the ability to incent action without giving away gross
Presold service packages + closed-loop rewards + automation create a repeatable retention engine
Now customers return on schedule and your advisors spend less time chasing
RO Frequency
Due reminders and loyalty milestones bring customers back before they drift—especially between maintenance intervals.
Customer-Pay Return Rate
Presold packages keep your store “chosen” for the next visit. Track entitlements by customer and (optionally) vehicle.
Replace Discounts
Issue Dealer Dollars / Service Credits instead of cash discounts. Common rewards: branded T-shirt, store credits, oil system cleaning, fuel injection service, brake fluid flush, coolant flush, power steering flush, front/rear differential service, and gift cards.
Package Utilization
Know what’s been redeemed and what’s still due (oil changes, rotations, inspections). Great for service capacity planning and retention forecasting.
Review Velocity
Automated review prompts after completed service visits help build steady social proof—without scripts at the counter.
Win-Back Reactivation
Target lapsed customers with timed win-backs and bonus offers. Bring them back before they become someone else’s customer.
Metrics are directional and depend on offers, store mix, and follow-up cadence. Results vary by dealership group and service model
Dealership Rewards Program - Use Case Examples
Four ways Fixed Ops teams use loyalty + automation to increase RO frequency, sell more maintenance, and keep customers coming back.
Presold Service Packages
Sell, track, and redeem bundled maintenance packages—then trigger due reminders so customers return on schedule.
Use CaseReplace Cash Discounts
Issue Dealer Dollars / Service Credits instead of discounts to incent action while protecting gross.
Use CaseCustomer Loyalty Speedometer
Reward loyalty for service spend, referrals, reviews, and milestones—so customers feel progress and keep coming back.
Use CasePromote Test Drives & Vehicle Sales
Offer a dealer-branded stored value incentive tied to a test drive—with limited-time redemption rules to motivate action.
Use CaseFrequently Asked Questions
Common questions Fixed Ops leaders ask when rolling out presold service packages, Dealer Dollars, and retention automation.
Create bundled maintenance packages (e.g., 4 oil changes, 2 tire rotations, and a 75-point safety inspection). Customers can pre-purchase, then redeem items over time. The system tracks remaining entitlements and triggers reminders when the next item is coming due.
Yes. There are two common ways to do this:
- Dealer Dollars / Service Credits (points): Use points with a dealership-branded label and set redemption rules so value can only be used at your stores—helping you incent action while protecting gross.
- Loyalty cash: Use loyalty cash instead of (or alongside) points so customers build a cash balance they can apply in any amount as store-only credit at your locations.
Automations send reminders based on your preferred cadence (time since last RO, package entitlement due dates, and other triggers you choose). Lapsed customers can be targeted with win-back messages and bonus offers to bring them back before they defect.
Yes. Reward referrals, review completions, and other behaviors you choose. Acknowledgements and follow-ups can be automated so advisors don’t need scripts—your program runs consistently across rooftops.
No. Many dealerships launch without changing systems—use QR, kiosk, cashier entry, or member links for enrollment and earning. Integrations and advanced data options can be added later as needed.
Most service departments use a mix of closed-loop value (store credits / Dealer Dollars) and high-perceived-value add-ons (oil system cleaning, fuel injection service, brake fluid flush, coolant flush, power steering flush, front/rear differential service), plus gift cards and branded gear.
We can pull sales and/or service data from the DMS platforms featured on this page—ACS Automotive, Advent Resources, Auto/Mate, Autosoft, CDK Global, Dealer Built, Dealertrack Cox Automotive, DIS Constellation, PBS, Quorum, Reynolds & Reynolds, Serti Keyloop. If you don’t see your system listed, ask; our integration coverage extends beyond those mentioned.
Yes—this is one of the most common dealership launches we do. We can import and auto-enroll the customer list you provide, carry over balances (points/credits), status/tier, and other key fields, and even trigger an announcement email so customers know the new program is live.
Very easy. Dealerships deal with constant interruptions and sometimes high turnover, so we’ve designed the workflows to be simple. Most teams are comfortable in minutes, and typical training is about 5–10 minutes. We automate the busywork wherever possible to reduce manual entry and mistakes.
Absolutely. You don’t have to treat every customer the same. Many dealers create separate memberships for fleet vs. retail, sales vs. service, VIP tiers, or even a gift-card-only membership type—each with its own earning rules and redemption options.
OEM programs are built to promote the manufacturer brand and products. A dealership-owned program promotes your rooftop—your service drive, your sales team, and your offers. And when the OEM sends the same year-end promotion to every nearby dealer, it doesn’t help you stand out. Your own program lets you differentiate, target locally, and keep customers coming back to you.
A well-run rewards program is a practical revenue tool, not a gimmick. Keeping an existing customer is typically far less expensive than acquiring a new one, and for most dealerships the service department is a major profit driver. Incentives and reminders help bring customers back for scheduled maintenance, which increases visit frequency over time. You also gain better visibility into customer behavior—what they buy, how often they return, and which services they use—so you can personalize outreach and offers that actually fit.
