Franchise loyalty programs are harder to run than single-location programs because they have to serve two needs at once: brand control and local flexibility. Corporate wants consistency. Franchisees […]
Loyalty / Loyalty Strategy
Unlocking Success: Modern-Day Advancements in Loyalty Technology for Businesses
Loyalty technology has changed fast, and businesses now have far more ways to build repeat visits, stronger engagement, and better customer retention than they did just a few […]
Loyalty / Loyalty Strategy / SMS
TCPA SMS Compliance for Loyalty Programs: What Businesses Still Get Wrong
TCPA SMS compliance is one of the most important parts of running a loyalty program with text messaging. Many businesses know the basics. They know they should get […]
Loyalty / Loyalty Strategy
Loyalty Program ROI: How to Know If Your Program Is Paying Off
Loyalty program ROI shows whether your loyalty program is really making money or just making noise. Many businesses launch a loyalty program, see members sign up, and assume […]
Loyalty / Loyalty Strategy
Mobile Loyalty Apps vs Mobile Wallet Passes vs Web Portals: What Should a Business Choose?
Mobile loyalty apps can be powerful, but they are not the only way to put a loyalty program on a customer’s phone. Today, businesses usually have three main […]
Loyalty / Loyalty Strategy
Referral Programs: How to Turn Happy Customers Into New Customers
Referral programs help businesses turn happy customers into new customers by giving people a simple reason to recommend a brand they already like. That matters because new customers […]