Geofencing loyalty programs can be a smart fit when the business needs to verify visits, trigger location-based rewards, or build a loyalty model around physical presence instead of […]
Loyalty / Loyalty Strategy
How Loyalty Programs Help Businesses Generate More Google Reviews
Google reviews rarely happen by accident. In most cases, they happen because the customer had a good experience, the business asked at the right moment, and the path […]
Loyalty
Surprise and Delight in Loyalty Programs: The Ultimate Customer Retention Strategy
In the competitive world of customer loyalty, standing out requires more than points and punch cards. Businesses today are increasingly embracing surprise and delight in loyalty programs to […]
Customer Engagement / Loyalty
Remove Barriers for Better Customer Engagement
When handled correctly, rewards programs are a proven way to increase customer engagement and take full advantage of data and targeted marketing opportunities. However, many businesses make the […]
Marketing / Rewards
Rewards vs Discounts: What’s the Difference?
On the surface, the terms discounts and rewards may look the same. In fact, they are often used interchangeably, but when it comes to marketing and cultivating customer […]