TCPA SMS compliance is one of the most important parts of running a loyalty program with text messaging. Many businesses know the basics. They know they should get […]
Loyalty / Loyalty Strategy
Loyalty Program ROI: How to Know If Your Program Is Paying Off
Loyalty program ROI shows whether your loyalty program is really making money or just making noise. Many businesses launch a loyalty program, see members sign up, and assume […]
Loyalty / Loyalty Strategy
Mobile Loyalty Apps vs Mobile Wallet Passes vs Web Portals: What Should a Business Choose?
Mobile loyalty apps can be powerful, but they are not the only way to put a loyalty program on a customer’s phone. Today, businesses usually have three main […]
Loyalty / Loyalty Strategy
Referral Programs: How to Turn Happy Customers Into New Customers
Referral programs help businesses turn happy customers into new customers by giving people a simple reason to recommend a brand they already like. That matters because new customers […]
Loyalty / Loyalty Strategy / SMS
SMS Loyalty Marketing: Best Practices for Texting Without Annoying Customers
SMS loyalty marketing can be one of the fastest ways to drive repeat visits, but it can also turn customers off fast if the texts feel pushy, random, […]
Loyalty / Loyalty Strategy
Customer Retention Metrics: Which KPIs Matter Most?
Customer retention metrics show if your loyalty program is really working. Many businesses track too many numbers and still miss the answer to the one question that matters […]