Case Study Summary
Emory School of Nursing uses a Mid-Market higher education loyalty program to stay connected with preceptors. The result is 60% active program usage and stronger ongoing engagement.
Company Overview
Emory School of Nursing is a university-based nursing program serving more than 1,500 students. The school offers both pre-licensure and post-licensure programs and supports students as they complete required clinical hours across many locations.
The program relies on preceptors who guide and support students during their clinical training. As enrollment increased, it became harder to manage and consistently recognize preceptors across sites. To improve engagement and show appreciation, Emory School of Nursing launched a Mid-Market higher education preceptor rewards program using Preferred Patron Loyalty™.
This rewards program helps the school stay connected with preceptors throughout the year. It supports recognition, communication, and ongoing engagement as the program continues to grow.
Learn more about Emory School of Nursing on their About Us page.
At a Glance
| Insights | This case study shows how a higher education loyalty program can improve engagement and participation among volunteer preceptors. |
| Client | Emory School of Nursing |
| Industry | Higher Education / Nursing Education |
| Locations | Multiple clinical locations |
| Employees | Large academic program |
| Business Model | University nursing education supported by volunteer clinical preceptors |
| Loyalty Platform | Preferred Patron Loyalty™ |
| Buyer Segment | Higher Education, University Programs |
| Program Impact | 60% of preceptors actively use the program, showing strong engagement and adoption. |
At a Glance: Higher Education Loyalty Program
The Challenge
Volunteer preceptors play an important role in nursing education. Before launching the program, Emory had limited ways to recognize or reward them.
As enrollment grew, the school needed a higher education preceptor loyalty program that could:
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Recognize preceptors for their time and support
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Keep engagement consistent across locations
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Show clear participation and usage
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Scale as the program continued to grow
The Higher Education Loyalty Program
Emory School of Nursing chose Preferred Patron Loyalty™ to create a simple rewards and engagement program for preceptors.
The platform allows staff to award points and communicate through one system. Preceptors can redeem points for digital gift cards they choose.
Core Capabilities Included:
- Points-based rewards for participation
- Flexible digital gift card options
- Email communication tools
- Reporting and tracking
- Reward expiration controls
Implementation Experience
The onboarding process was simple and easy to follow. The Preferred Patron™ team provided guidance during setup and answered questions as needed.
Staff found the system easy to use, and preceptors responded positively right away.
“The Preferred Patron™ team was very responsive and walked us through the program. It is very user friendly.”— Emory School of Nursing Team
Measurable Results
After launching Preferred Patron Loyalty™, Emory School of Nursing saw clear gains from its Mid-Market, higher education preceptor loyalty program.
Higher Engagement
60% of preceptors actively use the program. Preceptors respond positively to reward emails and regularly engage with the program.
Stronger Participation
Preceptors value the ability to choose their own rewards, which has helped increase participation and ongoing use of the program.
What This Means for Higher Education Loyalty Programs
This case study shows how a Mid-Market higher education loyalty program can help schools stay connected with key participants and program partners. Simple rewards and clear communication help show appreciation, strengthen relationships, and support long-term engagement.
Looking Ahead
Emory School of Nursing plans to continue using the program and may explore additional reward options. The program is now shared as a benefit of precepting with Emory.
Key Takeaways
- Loyalty programs can support volunteer engagement
- Simple rewards help build long-term relationships
- Clear tracking improves program visibility
- Flexible rewards increase satisfaction
Next Steps
Preferred Patron Loyalty™ helps education and program-based organizations modernize engagement with automation, analytics, and rewards. To learn how a Mid-Market higher education loyalty program can support your organization:
Learn more at Preferred Patron Loyalty™.
About Preferred Patron Loyalty™
Preferred Patron Loyalty™ helps organizations increase engagement and strengthen relationships with loyalty marketing tools. Our platform supports automation, rewards, and reporting that drive measurable results. Learn more at www.preferredpatron.com.