Case Study Summary
Kiwanis Club of Orland Park uses a small business bingo loyalty program to increase attendance and stay connected with players between events. This bingo loyalty program case study demonstrates the impact such a program can have on both engagement and revenue. Since launching the program, engagement has increased by 100%, bingo visits are up 25%, revenue has grown by 15%, and player retention has improved by 30% through consistent rewards and direct communication via email and text.
Company Overview
Kiwanis Club of Orland Park is a nonprofit organization that operates public bingo events to support local community programs. These events play an important role in fundraising and ongoing community engagement.
Before launching a loyalty program, promotion relied on word of mouth and in-person reminders. To improve communication and engagement, the club launched a small business bingo loyalty program using Preferred Patron Loyalty™ .
The program helps the club promote events, reward participation, and stay connected with players between bingo nights.
At a Glance
| Insights | This case study shows how a non-profit bingo loyalty program can improve engagement, attendance, and communication with players. |
| Client | Kiwanis Club of Orland Park |
| Industry | Public Bingo / Gaming (Nonprofit) |
| Locations | Single location |
| Employees | Volunteer-led operation |
| Business Model | Public bingo events supporting nonprofit fundraising |
| Loyalty Platform | Preferred Patron Loyalty™ |
| Buyer Segment | Nonprofit organizations, community gaming |
| Program Impact | 100% increase in engagement,25% increase in visits,15% increase in revenue, and 30% improvement in retention. |
At a Glance: Small Business Bingo Loyalty Program
The Challenge
Public bingo events depend on consistent attendance. Before launching the program, the Kiwanis Club of Orland Park had limited ways to communicate with players outside of bingo nights.
They needed a small business bingo loyalty program that could:
- Improve player engagement between bingo nights
- Increase attendance at events
- Communicate directly with players
- Encourage repeat participation
The Bingo Loyalty Program Solution
Kiwanis Club of Orland Park chose Preferred Patron Loyalty™ to create a rewards and communication program for bingo players.
Players earn rewards for participation, while the club uses email and text messaging to promote events and share updates.
Core Capabilities Included:
- Points-based rewards for bingo participation
- Email and SMS communication
- Simple player enrollment
- Reporting to track engagement and participation
Implementation Experience
The onboarding process was simple and easy to follow. The Preferred Patron team provided guidance during setup and ongoing support.
The system was easy to use, and players began engaging with the program shortly after launch.
“The program was easy to set up and has helped us improve engagement and participation.” –
Measurable Results from the Bingo Loyalty Program
After launching Preferred Patron Loyalty™, Kiwanis Club of Orland Park saw measurable improvements from its non-profit bingo loyalty program.
Higher Engagement
Engagement increased by 100%, based on email opens, SMS responses, and reward activity.
Increased Visits
Bingo visits increased by 25% following the launch of the program.
Revenue Growth
Revenue increased by 15% as attendance and repeat participation improved.
Improved Retention
Player retention improved by 30% due to consistent communication and rewards.
What This Means for Nonprofit Gaming Programs
This case study shows how a non-profit bingo loyalty program can improve engagement, increase attendance, and support fundraising through clear communication and rewards.
Looking Ahead
Kiwanis Club of Orland Park plans to continue using the program to engage players and promote future bingo events.
Key Takeaways
- Loyalty programs can significantly increase engagement
- Direct communication supports higher attendance
- Rewards encourage repeat participation
- Clear reporting helps track program impact
Next Steps
Preferred Patron Loyalty™ helps nonprofit and community organizations modernize engagement with automation, analytics, and rewards. To learn how a small business non-profit bingo loyalty program can support your organization:
Learn more at Preferred Patron Loyalty™.
About Preferred Patron Loyalty™
Preferred Patron Loyalty™ helps businesses increase repeat visits and strengthen relationships with loyalty marketing tools. Our platform supports automation, rewards, and reporting that drive measurable growth. Learn more at www.preferredpatron.com.