Company Overview
Brass Armadillo Antique Mall serves the antiques industry. To keep up with customer relations across its six locations, the company made a strategic decision to invest in the Preferred Patron™ Growth Edition – a platform built for mid-market loyalty programs. The business rents selling space to individual dealers of antiques and collectibles. Store staff handle point of sale activity and provide administrative functions for each sale.
If you manage a mid-market retail venue, you will recognize this model. Your success depends on steady foot traffic, repeat visits, and smooth checkout. You also need clear ways to contact customers across multiple stores. This case study explains how our mid-market loyalty program helped Brass Armadillo achieve those goals.
At a Glance
| Insights: | This case study shows how a mid-market loyalty program can drive traffic, strengthen customer retention, and unify marketing for antique malls across multiple states. |
| Client: | Brass Armadillo Antique Mall |
| Industry: | Antiques & Collectibles |
| Locations: | Six nationwide – Iowa, Missouri, Nebraska, Colorado, and two in Arizona |
| Business Model: | Rental-based retail spaces for independent antique dealers |
| Hours: | Open daily from 9 a.m. to 9 p.m. |
| Loyalty Platform: | Preferred Patron™ Growth Edition |
| Buyer Segment: | Mid-Market |
| Unique Capability: | Centralized customer engagement for mid-market venues, with tools that boost visits, streamline checkout, and expand dealer sales opportunities |
Challenges of Running a Mid-Market Rewards Program
The team wanted a better way to keep customers coming back. Traditional ads on TV, radio, and print were costly and hard to measure. Reaching new and existing customers across all six malls felt difficult. The company needed a direct line to its audience. They also wanted simple tools that staff could use at the register, with a plan that supports growth across multiple locations.
Goals
- Increase visit frequency and repeat purchases across all malls.
- Raise engagement with email and SMS outreach.
- Improve retention with clear, easy-to-understand rewards.
- Add gift cards to support sales and referrals.
If these goals match your needs, a mid-market loyalty program can help you create a steady cycle. You collect opt-ins, you message customers, you reward visits, and you measure results. A clear process makes a difference.
Why Brass Armadillo Chose Preferred Patron™ Mid-Market Loyalty Program
The team selected Preferred Patron™ for two main reasons. First, the platform supports both a customer rewards system and a gift card system in one solution. Second, it integrates with point of sale to reduce extra steps. Fewer screens at checkout mean better adoption by staff. Better adoption means more enrolled customers across all sites.
You can review the full set of loyalty features here: customer loyalty software features. If you need to plan a budget, see loyalty program pricing. For broader industry insights, consult the Antiques Trade Gazette and independent data such as Statista on customer loyalty.
Implementation Experience
Brass Armadillo found implementation to be smooth and well-supported: “Preferred Patron™ had the most functions and features for our specific situation.” The team appreciated clear guidance during configuration. Staff quickly learned to run the program. A POS screen reconfiguration placed the rewards prompt alongside the transaction screen. This visual cue helped staff remember to enroll customers and apply rewards, which raised adoption across multiple locations.
Customer Response
Customers showed strong interest in the program. Many mention their rewards before staff ask – a sign that the value is easy to understand and has become part of the shopping habit.
Measurable Results
Increase in Visits
Visits grew by about 35% after launch, as customers responded well to rewards.
Revenue Growth
Revenue rose by an estimated 10%, directly tied to repeat visits.
Higher Customer Engagement
Customer engagement improved by 35%. Customers opened emails, redeemed offers, and replied to SMS messages more often.
Stronger Customer Retention
Customer retention increased by 50%, giving the business a more stable and loyal customer base.
Added Benefits
The program also drove more gift card sales and increased referrals. These results provided value beyond the original goals.
How Preferred Patron™ Supports Mid-Market Loyalty Programs
Business Impact
The program shifted marketing dollars from broad media to direct customer retention. Staff found the system easy to use, customers enjoyed earning rewards, and management gained a clearer view of ROI. Competing malls without dedicated programs struggled to keep pace, while this mid-market loyalty program secured Brass Armadillo’s customer base.
Staff and Store Operations
Staff feedback was positive. The rewards prompt on the POS served as a reminder. Training time stayed low. The process fit into the normal workflow. Key lesson: keep steps simple, show rewards visibly, and staff will adopt quickly.
Gift Cards and Referrals
Gift card sales increased after launch, pulling in new shoppers and supporting seasonal traffic. They also layered with rewards, as buyers earned points when redeeming. Referrals grew too – happy customers spread the word more often.
Customer Retention Plays That Worked
Targeted coupons for inactive customers proved highly effective. A small offer with a set visit window reminded customers of program value and gave them a reason to return sooner. These campaigns were scheduled and automated inside Preferred Patron™, reducing manual workload.
What This Means for You
If you manage an antique mall or a similar mid-market business, you can follow this playbook. Start with a clear program design. Set an easy-to-understand reward value. Enroll customers at the register. Send useful messages. Track visits, revenue, engagement, and retention. Review results monthly, adjust, and repeat.
To see how this type of program works in practice, explore our loyalty software features. If you are preparing a budget or proposal, review pricing plans. For additional examples, browse our case study library. For broader context, see the Antiques Trade Gazette or Statista reports.
Looking Ahead: Expanding the Mid-Market Loyalty Solution
Brass Armadillo plans to continue expanding its mid-market loyalty program. The Patron Loyalty™ mobile app is on the roadmap to combine rewards with store information for on-the-go customers.
Client Perspective
The company reports that the Preferred Patron™ team was responsive and helpful. Setup guidance was clear, and questions were answered quickly. The team values direct support – a trusted partner saves time and reduces errors.
Key Takeaways
- Unified loyalty and gift card platform reduced friction at checkout.
- Visits rose 35%, revenue rose 10%, engagement rose 35%, retention rose 50%.
- Customers often ask about rewards proactively, proving awareness.
- Staff training was simple thanks to POS prompts.
- Marketing spend shifted to measurable, loyalty-driven campaigns.
Next Step
If you want similar results, start with Preferred Patron™ and its mid-market loyalty program. Review the features page, check plans and pricing, and explore other case studies. For wider perspective, read the Antiques Trade Gazette or review Statista’s loyalty data.