{"id":92,"date":"2021-12-13T16:26:10","date_gmt":"2021-12-13T16:26:10","guid":{"rendered":"https:\/\/www.preferredpatron.com\/blog\/?p=92"},"modified":"2024-02-10T00:13:43","modified_gmt":"2024-02-10T00:13:43","slug":"major-donts-of-sms-text-messaging","status":"publish","type":"post","link":"https:\/\/www.preferredpatron.com\/blog\/2021\/12\/13\/major-donts-of-sms-text-messaging\/","title":{"rendered":"The Major Don&#8217;ts of SMS Messaging"},"content":{"rendered":"<p>Even the best of us are reliant on and attached to our smartphones. For businesses, this makes them an excellent gateway to customers and a powerful marketing tool.\u00a0 However, exploiting access to phone numbers and misusing SMS messaging is the quickest way to rack up customer complaints and find yourself in court.\u00a0 It is important to be compliant and transparent in your marketing practices so that you can avoid problems and experience results. Here are some text messaging practices that will land you in hot water.<\/p>\n<h2>Don&#8217;ts of SMS Messaging for Marketing<\/h2>\n<ul>\n<li>Don\u2019t purchase phone numbers. There are plenty of shady ways to acquire customer data for sms messaging, but this approach will only work against you. Make sure that you are only using phone numbers from potential customers who have given you prior express written consent.<\/li>\n<li>Don\u2019t use mobile phone numbers from another business to market your business. Whether you obtain numbers from another business you own or a friendly fellow business owner, it is never okay to use numbers that you haven&#8217;t expressly collected for your business through the proper channels.<\/li>\n<li>Don\u2019t misuse phone numbers that have been collected expressly for transaction purposes. Phone numbers collected at the point of sale to send receipts may not be used for marketing.<\/li>\n<li>Don\u2019t message customers who haven&#8217;t provided express written consent to receiving marketing messages.<\/li>\n<li>Don\u2019t text prohibited content. The <a href=\"https:\/\/www.ctia.org\/\" target=\"_blank\" rel=\"noopener\">CTIA<\/a> (Cellular Telecommunications Industry Association) has regulations that prohibit SMS message content related to sex, hate, alcohol, firearms, and tobacco (SHAFT). These restrictions extend to CBD and cannabis. Mobile carriers enforce these regulations and a single violation is enough to trigger consequences.<\/li>\n<li>Don\u2019t send marketing messages before 8 a.m. or after 9 p.m. in the recipient\u2019s time zone. <a href=\"https:\/\/www.fdic.gov\/resources\/supervision-and-examinations\/consumer-compliance-examination-manual\/documents\/8\/viii-5-1.pdf\" target=\"_blank\" rel=\"noopener\">TCPA<\/a> (Telephone Consumer Protection Act) stipulates that text messages may only be sent between these hours in the time zone your recipient is in.<\/li>\n<li>Don\u2019t message too frequently. Tell your recipients the frequency of texts they are opting into and stick to it.<\/li>\n<li>Don\u2019t fail to identify your business in each text message. The recipient should know exactly who they are hearing from and why.<\/li>\n<li>Don\u2019t neglect to include clear opt-out instructions. Customers should be able to stop receiving messages at any time.<\/li>\n<li>Don\u2019t require customers provide messaging consent to do business with you.<\/li>\n<\/ul>\n<h2>Why TCPA Compliance Is Important<\/h2>\n<ul>\n<li style=\"list-style-type: none;\">When used correctly and in compliance with industry and regulatory guidelines, SMS messaging can be a highly effective tool. Just remember that there is little tolerance for those who abuse the process. \u00a0Violating the regulations, even by mistake, can result in a legal nightmare; penalties may include steep fines which can have a major impact on your business. Contact <a href=\"https:\/\/preferredpatron.com\/\" target=\"_blank\" rel=\"noopener\">Preferred Patron<\/a> for more information about <a href=\"https:\/\/preferredpatron.com\/sms-text-messaging\" target=\"_blank\" rel=\"noopener\">SMS messaging best practices<\/a> and how this tool can be leveraged to help your business.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Even the best of us are reliant on and attached to our smartphones. For businesses, this makes them an excellent gateway to customers and a powerful marketing tool.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":124,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,25],"tags":[30,28,29],"class_list":["post-92","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-sms","tag-mobile-marketing","tag-sms","tag-text-messaging"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SMS Messaging - TCPA Compliance - Preferred Patron Loyalty Blog<\/title>\n<meta name=\"description\" content=\"SMS messaging provides businesses with an excellent marketing tool. 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