{"id":60,"date":"2021-10-10T21:40:40","date_gmt":"2021-10-10T21:40:40","guid":{"rendered":"https:\/\/www.preferredpatron.com\/blog\/?p=60"},"modified":"2024-02-04T16:17:02","modified_gmt":"2024-02-04T16:17:02","slug":"rewards-vs-discounts-whats-the-difference","status":"publish","type":"post","link":"https:\/\/www.preferredpatron.com\/blog\/2021\/10\/10\/rewards-vs-discounts-whats-the-difference\/","title":{"rendered":"Rewards vs Discounts: What\u2019s the Difference?"},"content":{"rendered":"

On the surface, the terms discounts<\/em> <\/strong>and rewards<\/em> <\/strong>may look the same. In fact, they are often used interchangeably, but when it comes to marketing and cultivating customer loyalty, discounts<\/em> and rewards<\/em> couldn\u2019t be more different. Keep reading to learn which strategy you should be using.\u00a0<\/span><\/p>\n

Some Quick Examples of Discounts\u00a0<\/span><\/h2>\n

I once worked at the jewelry counter at a large retailer. One day, I was told to mark up every piece of merchandise and place \u201c70% Off\u201d signs in strategic places. If you had never been in the store before, you might think, \u201cOh man, this is my lucky day. I better take advantage of this incredible sale.\u201d\u00a0<\/span><\/p>\n

However, if you were a regular customer, this seemingly generous discount was easily pegged as a pretty transparent ruse. When there is a 70% sale on jewelry, several months of the year, it doesn\u2019t exactly scream value. Customers know that they are essentially just paying the retail price.\u00a0<\/span><\/p>\n

It\u2019s like the furniture stores that have been displaying \u201cGoing out of Business Sale\u201d banners for the last ten years. The discounts seem contrived and are further devalued by the fact that they are available to everyone.\u00a0<\/span><\/p>\n

\"discounts\"<\/p>\n

For businesses, offering non-discriminating discounts is the equival<\/span>ent of casting a wide net and hoping to catch a particular species of fish. At the same time, businesses that advertise discounts generate a low return on their investment. Discounts are simply too general and lack the targeting that makes today\u2019s marketing efforts effective.<\/span><\/p>\n

Why a Rewards System Improves Results<\/span><\/h2>\n

Technology has made it possible, and even easy, to gather all sorts of information on customer behavior. For businesses, this creates opportunities to cultivate custom experiences for each customer. Implementing a rewards system is a great way to target customers based on their specific value to your business.\u00a0 It enables you to provide specific incentives to drive their value up even higher!<\/span><\/p>\n

Instead of offering a discount to everyone, reward customers for their loyalty and their past purchase behavior with you! Rewards can be calculated and offered in a variety of ways. Let\u2019s say that they earn ten points every time they purchase a pair of jeans. Once they have collected a total of 100 points, they may receive a free pair. They have an incentive to keep shopping at your store and there is a certain amount of excitement.\u00a0 More importantly, they have motivation as they get closer to earning their next reward.<\/span><\/p>\n

There also are infinite ways to use rewards to target customers based on preferences that you can glean from data. For example, a customer has spent $200 on sweatshirts last year, but hasn\u2019t visited in the last three months. You could send them a general discount and hope it motivates them.\u00a0 In contrast, you could target them with a \u201c20% off a Sweatshirt\u201d incentive, which is more likely to appeal.\u00a0 A rewards program enables this, and increases your chance of getting them back into the store.\u00a0<\/span><\/p>\n

When it comes to winning over customers, targeting is the name of the game. Fortunately, technology makes it easy to not only collect data and analyze customer behavior but to automate your marketing. It doesn\u2019t require constant vigilance to deliver a customized shopping and rewards experience. User-friendly interfaces allow you to segment customers and send targeted rewards, with just a few clicks.<\/span><\/p>\n

Targeted marketing and automated rewards systems are here to stay and represent the future of business. Businesses who are relying on traditional approaches of offering general discounts are quickly finding themselves losing customers. If you would like to learn more about how a rewards system can benefit your business, contact <\/span>Preferred Patron<\/span><\/a> today.\u00a0\u00a0<\/span><\/p>\n

 <\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

On the surface, the terms discounts and rewards may look the same. In fact, they are often used interchangeably, but when it comes to marketing and cultivating customer […]<\/p>\n","protected":false},"author":4,"featured_media":62,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,23],"tags":[18,20,19,17],"class_list":["post-60","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-rewards","tag-best-business-practices","tag-customer-engagement","tag-loyalty-programs","tag-rewards-systems"],"yoast_head":"\nRewards vs Discounts: What\u2019s the Difference?<\/title>\n<meta name=\"description\" content=\"You may think that rewards and discounts are the same thing, but there is a big difference, especially when it comes to marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.preferredpatron.com\/2021\/10\/10\/rewards-vs-discounts-whats-the-difference\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rewards vs Discounts: What\u2019s the Difference?\" \/>\n<meta property=\"og:description\" content=\"You may think that rewards and discounts are the same thing, but there is a big difference, especially when it comes to marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.preferredpatron.com\/2021\/10\/10\/rewards-vs-discounts-whats-the-difference\/\" \/>\n<meta property=\"og:site_name\" content=\"Preferred Patron Loyalty Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/preferredpatron\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-10T21:40:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-04T16:17:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.preferredpatron.com\/wp-content\/uploads\/2021\/11\/Discounts-e1639429406327.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Christopher Silvestri\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christopher Silvestri\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.preferredpatron.com\\\/2021\\\/10\\\/10\\\/rewards-vs-discounts-whats-the-difference\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.preferredpatron.com\\\/2021\\\/10\\\/10\\\/rewards-vs-discounts-whats-the-difference\\\/\"},\"author\":{\"name\":\"Christopher Silvestri\",\"@id\":\"https:\\\/\\\/blog.preferredpatron.com\\\/#\\\/schema\\\/person\\\/001c49d9915870fa106d1d04318edae8\"},\"headline\":\"Rewards vs Discounts: What\u2019s the Difference?\",\"datePublished\":\"2021-10-10T21:40:40+00:00\",\"dateModified\":\"2024-02-04T16:17:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.preferredpatron.com\\\/2021\\\/10\\\/10\\\/rewards-vs-discounts-whats-the-difference\\\/\"},\"wordCount\":618,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.preferredpatron.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.preferredpatron.com\\\/2021\\\/10\\\/10\\\/rewards-vs-discounts-whats-the-difference\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.preferredpatron.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Discounts-e1639429406327.jpg\",\"keywords\":[\"Best Business Practices\",\"Customer Engagement\",\"Loyalty Programs\",\"Rewards Systems\"],\"articleSection\":[\"Marketing\",\"Rewards\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.preferredpatron.com\\\/2021\\\/10\\\/10\\\/rewards-vs-discounts-whats-the-difference\\\/\",\"url\":\"https:\\\/\\\/blog.preferredpatron.com\\\/2021\\\/10\\\/10\\\/rewards-vs-discounts-whats-the-difference\\\/\",\"name\":\"Rewards vs Discounts: What\u2019s the Difference?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.preferredpatron.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.preferredpatron.com\\\/2021\\\/10\\\/10\\\/rewards-vs-discounts-whats-the-difference\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.preferredpatron.com\\\/2021\\\/10\\\/10\\\/rewards-vs-discounts-whats-the-difference\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.preferredpatron.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Discounts-e1639429406327.jpg\",\"datePublished\":\"2021-10-10T21:40:40+00:00\",\"dateModified\":\"2024-02-04T16:17:02+00:00\",\"description\":\"You may think that rewards and discounts are the same thing, but there is a big difference, especially when it comes to marketing.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.preferredpatron.com\\\/2021\\\/10\\\/10\\\/rewards-vs-discounts-whats-the-difference\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.preferredpatron.com\\\/2021\\\/10\\\/10\\\/rewards-vs-discounts-whats-the-difference\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog.preferredpatron.com\\\/2021\\\/10\\\/10\\\/rewards-vs-discounts-whats-the-difference\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.preferredpatron.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Discounts-e1639429406327.jpg\",\"contentUrl\":\"https:\\\/\\\/www.preferredpatron.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Discounts-e1639429406327.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Discounts vs Rewards.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.preferredpatron.com\\\/2021\\\/10\\\/10\\\/rewards-vs-discounts-whats-the-difference\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.preferredpatron.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rewards vs Discounts: What\u2019s the Difference?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.preferredpatron.com\\\/#website\",\"url\":\"https:\\\/\\\/blog.preferredpatron.com\\\/\",\"name\":\"Preferred Patron Loyalty Blog\",\"description\":\"Your go to place for informative information about customer loyalty!\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.preferredpatron.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.preferredpatron.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.preferredpatron.com\\\/#organization\",\"name\":\"Preferred Patron Loyalty Blog\",\"url\":\"https:\\\/\\\/blog.preferredpatron.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog.preferredpatron.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.preferredpatron.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Logo1024_flat.png\",\"contentUrl\":\"https:\\\/\\\/www.preferredpatron.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Logo1024_flat.png\",\"width\":1024,\"height\":1024,\"caption\":\"Preferred Patron Loyalty Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.preferredpatron.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/preferredpatron\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/preferredpatron\",\"https:\\\/\\\/www.instagram.com\\\/preferredpatron\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/preferredpatron\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.preferredpatron.com\\\/#\\\/schema\\\/person\\\/001c49d9915870fa106d1d04318edae8\",\"name\":\"Christopher Silvestri\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/088b76110be855aea5bb5fb2f75bb2e3c8ca20033d32ce22530760ef74697ead?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/088b76110be855aea5bb5fb2f75bb2e3c8ca20033d32ce22530760ef74697ead?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/088b76110be855aea5bb5fb2f75bb2e3c8ca20033d32ce22530760ef74697ead?s=96&d=mm&r=g\",\"caption\":\"Christopher Silvestri\"},\"sameAs\":[\"https:\\\/\\\/www.preferredpatron.com\\\/\"],\"url\":\"https:\\\/\\\/www.preferredpatron.com\\\/blog\\\/author\\\/chris\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Rewards vs Discounts: What\u2019s the Difference?","description":"You may think that rewards and discounts are the same thing, but there is a big difference, especially when it comes to marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.preferredpatron.com\/2021\/10\/10\/rewards-vs-discounts-whats-the-difference\/","og_locale":"en_US","og_type":"article","og_title":"Rewards vs Discounts: What\u2019s the Difference?","og_description":"You may think that rewards and discounts are the same thing, but there is a big difference, especially when it comes to marketing.","og_url":"https:\/\/blog.preferredpatron.com\/2021\/10\/10\/rewards-vs-discounts-whats-the-difference\/","og_site_name":"Preferred Patron Loyalty Blog","article_publisher":"https:\/\/www.facebook.com\/preferredpatron","article_published_time":"2021-10-10T21:40:40+00:00","article_modified_time":"2024-02-04T16:17:02+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/blog.preferredpatron.com\/wp-content\/uploads\/2021\/11\/Discounts-e1639429406327.jpg","type":"image\/jpeg"}],"author":"Christopher Silvestri","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Christopher Silvestri","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.preferredpatron.com\/2021\/10\/10\/rewards-vs-discounts-whats-the-difference\/#article","isPartOf":{"@id":"https:\/\/blog.preferredpatron.com\/2021\/10\/10\/rewards-vs-discounts-whats-the-difference\/"},"author":{"name":"Christopher Silvestri","@id":"https:\/\/blog.preferredpatron.com\/#\/schema\/person\/001c49d9915870fa106d1d04318edae8"},"headline":"Rewards vs Discounts: What\u2019s the Difference?","datePublished":"2021-10-10T21:40:40+00:00","dateModified":"2024-02-04T16:17:02+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.preferredpatron.com\/2021\/10\/10\/rewards-vs-discounts-whats-the-difference\/"},"wordCount":618,"publisher":{"@id":"https:\/\/blog.preferredpatron.com\/#organization"},"image":{"@id":"https:\/\/blog.preferredpatron.com\/2021\/10\/10\/rewards-vs-discounts-whats-the-difference\/#primaryimage"},"thumbnailUrl":"https:\/\/www.preferredpatron.com\/blog\/wp-content\/uploads\/2021\/11\/Discounts-e1639429406327.jpg","keywords":["Best Business Practices","Customer Engagement","Loyalty Programs","Rewards Systems"],"articleSection":["Marketing","Rewards"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/blog.preferredpatron.com\/2021\/10\/10\/rewards-vs-discounts-whats-the-difference\/","url":"https:\/\/blog.preferredpatron.com\/2021\/10\/10\/rewards-vs-discounts-whats-the-difference\/","name":"Rewards vs Discounts: What\u2019s the Difference?","isPartOf":{"@id":"https:\/\/blog.preferredpatron.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.preferredpatron.com\/2021\/10\/10\/rewards-vs-discounts-whats-the-difference\/#primaryimage"},"image":{"@id":"https:\/\/blog.preferredpatron.com\/2021\/10\/10\/rewards-vs-discounts-whats-the-difference\/#primaryimage"},"thumbnailUrl":"https:\/\/www.preferredpatron.com\/blog\/wp-content\/uploads\/2021\/11\/Discounts-e1639429406327.jpg","datePublished":"2021-10-10T21:40:40+00:00","dateModified":"2024-02-04T16:17:02+00:00","description":"You may think that rewards and discounts are the same thing, but there is a big difference, especially when it comes to marketing.","breadcrumb":{"@id":"https:\/\/blog.preferredpatron.com\/2021\/10\/10\/rewards-vs-discounts-whats-the-difference\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.preferredpatron.com\/2021\/10\/10\/rewards-vs-discounts-whats-the-difference\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.preferredpatron.com\/2021\/10\/10\/rewards-vs-discounts-whats-the-difference\/#primaryimage","url":"https:\/\/www.preferredpatron.com\/blog\/wp-content\/uploads\/2021\/11\/Discounts-e1639429406327.jpg","contentUrl":"https:\/\/www.preferredpatron.com\/blog\/wp-content\/uploads\/2021\/11\/Discounts-e1639429406327.jpg","width":1920,"height":1080,"caption":"Discounts vs Rewards."},{"@type":"BreadcrumbList","@id":"https:\/\/blog.preferredpatron.com\/2021\/10\/10\/rewards-vs-discounts-whats-the-difference\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.preferredpatron.com\/"},{"@type":"ListItem","position":2,"name":"Rewards vs Discounts: What\u2019s the Difference?"}]},{"@type":"WebSite","@id":"https:\/\/blog.preferredpatron.com\/#website","url":"https:\/\/blog.preferredpatron.com\/","name":"Preferred Patron Loyalty Blog","description":"Your go to place for informative information about customer loyalty!","publisher":{"@id":"https:\/\/blog.preferredpatron.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.preferredpatron.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blog.preferredpatron.com\/#organization","name":"Preferred Patron Loyalty Blog","url":"https:\/\/blog.preferredpatron.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.preferredpatron.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.preferredpatron.com\/blog\/wp-content\/uploads\/2021\/11\/Logo1024_flat.png","contentUrl":"https:\/\/www.preferredpatron.com\/blog\/wp-content\/uploads\/2021\/11\/Logo1024_flat.png","width":1024,"height":1024,"caption":"Preferred Patron Loyalty Blog"},"image":{"@id":"https:\/\/blog.preferredpatron.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/preferredpatron","https:\/\/www.linkedin.com\/company\/preferredpatron","https:\/\/www.instagram.com\/preferredpatron\/","https:\/\/www.youtube.com\/user\/preferredpatron"]},{"@type":"Person","@id":"https:\/\/blog.preferredpatron.com\/#\/schema\/person\/001c49d9915870fa106d1d04318edae8","name":"Christopher Silvestri","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/088b76110be855aea5bb5fb2f75bb2e3c8ca20033d32ce22530760ef74697ead?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/088b76110be855aea5bb5fb2f75bb2e3c8ca20033d32ce22530760ef74697ead?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/088b76110be855aea5bb5fb2f75bb2e3c8ca20033d32ce22530760ef74697ead?s=96&d=mm&r=g","caption":"Christopher Silvestri"},"sameAs":["https:\/\/www.preferredpatron.com\/"],"url":"https:\/\/www.preferredpatron.com\/blog\/author\/chris\/"}]}},"_links":{"self":[{"href":"https:\/\/www.preferredpatron.com\/blog\/wp-json\/wp\/v2\/posts\/60","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.preferredpatron.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.preferredpatron.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.preferredpatron.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.preferredpatron.com\/blog\/wp-json\/wp\/v2\/comments?post=60"}],"version-history":[{"count":11,"href":"https:\/\/www.preferredpatron.com\/blog\/wp-json\/wp\/v2\/posts\/60\/revisions"}],"predecessor-version":[{"id":180,"href":"https:\/\/www.preferredpatron.com\/blog\/wp-json\/wp\/v2\/posts\/60\/revisions\/180"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.preferredpatron.com\/blog\/wp-json\/wp\/v2\/media\/62"}],"wp:attachment":[{"href":"https:\/\/www.preferredpatron.com\/blog\/wp-json\/wp\/v2\/media?parent=60"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.preferredpatron.com\/blog\/wp-json\/wp\/v2\/categories?post=60"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.preferredpatron.com\/blog\/wp-json\/wp\/v2\/tags?post=60"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}