In the competitive world of customer loyalty, standing out requires more than points and punch cards. Businesses today are increasingly embracing surprise and delight in loyalty programs to […]
Customer Engagement / Loyalty
Remove Barriers for Better Customer Engagement
When handled correctly, rewards programs are a proven way to increase customer engagement and take full advantage of data and targeted marketing opportunities. However, many businesses make the […]
Marketing / Rewards
Rewards vs Discounts: What’s the Difference?
On the surface, the terms discounts and rewards may look the same. In fact, they are often used interchangeably, but when it comes to marketing and cultivating customer […]