Loyalty Program Press Release
MATT PRENTICE RESTAURANT GROUP CONVERTS ITS GIFT CARD AND VIP PROGRAM TO THE PREFERRED PATRON LOYALTY REWARDS SYSTEM
NORTHFIELD, NJ - December 1, 2007 (Preferred Patron Loyalty, LLC.) - Preferred Patron Loyalty has announced today the successful conversion of Matt Prentice Restaurant Group's loyalty and gift card program from Bank One, their former provider, to the Preferred Patron™ Loyalty Marketing and Gift Card Processing system. Going forward, Matt Prentice's loyalty rewards and gift card transactions will be managed on Preferred Patron Loyalty's Preferred Patron™ platform. Merchants can easily convert over to Preferred Patron™ without disruption of service and without the need to purchase and or issue new gift cards and rewards cards to existing customers.
Preferred Patron Loyalty is a global provider of loyalty marketing and rewards program software tools and services which also include processing gift cards and email marketing. Under the Preferred Patron™ program, Matt Prentice's assortment of fine dining, casual and deli restaurants will enjoy real-time instant transaction processing and reporting. Each of their ten locations will be operating under a corporate pooling configuration, with the Matt Prentice Corporate office managing the terms and details of the loyalty promotions for all restaurants. In this closed loop rewards system, gift cards and VIP memberships are honored at any of their ten locations, allowing MPRG to promote business flow between their various restaurants while allowing customers to enjoy the maximum benefit of the rewards program.
"We are very excited to have welcomed the Matt Prentice Restaurant Group to our Prefererd Patron™ family," said Brett Perlman, managing partner, Preferred Patron Loyalty. "They were a restaurant chain in need of a replacment rewards program and gift card provider and we did everything we could to accommodate them."
"Our old system was outdated and the company we were using only gave us two weeks to find a new company," said Ginger Monticciolo, Corporate Office Manager, Matt Prentice Restaurant Group. "I called and talked to over nine different companies and no one could compare to Preferred Patron Loyalty, plus meet my two week requirement. I was in a panic but Preferred Patron Loyalty assured me that we would be up and running on time. By the time we got the data from the old company we only had two days to have every one of our frequent diners loaded into the new system. We were up and running without interruption in our system. They made it happen."
Aside from real-time processing and reporting, the Matt Prentice Restaurant Group will benefit from a wide range of support services, card design and production and online web access for loyalty and giftcard customers.
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