Preferred Market Solutions, LLC.
Privacy Policy

This privacy statement discloses the privacy practices for Preferred Market Solutions, LLC, a Loyalty/Rewards program service. Because maintaining the trust of our customers is a priority for us, Preferred Market Solutions is committed to respecting your privacy.

The following Privacy Statement provides details about how your personal information is collected and used. This privacy statement applies to the Preferred Market Solutions website, customer web portals, software products and services that are located in, but not limited to the, and domains.

Preferred Market Solutions welcomes your feedback. Send your questions or concerns regarding this privacy statement to

  1. What information is collected at
  2. What is PatronFlex and Preferred Patron?
  3. What information doesPreferred Market Solutions gather/track and how is it used?
  4. With whom does Preferred Market Solutions share the information?
  5. How does Preferred Market Solutions protect my information from loss, misuse or alteration?
  6. Whom can I ask if I have additional questions?

From time to time, Preferred Market Solutions may introduce new products and services. To the extent that these new products and services affect this policy, this policy will be updated. Please see item number 2 for more details.

1. What information is collected at

Preferred Market Solutions is the sole owner of information collected on the web site. We will not sell, share, or rent this information to others in ways different from what is disclosed in this statement. Preferred Market Solutions collects
information from our visitors at several different points on our website.

Our website offers several opportunities for visitors to inquire for support services, product information and for assistance in evaluating our products and services. These registration
forms require users to give contact information (such as name, phone and email address) for use in email or phone call replies to said inquires. Information collected is not stored or used for any purpose after the requested inquiry has been satisfied.

We also keep track of activity on our website via log files stored on our web servers. We collect information, including but not limited to, date of visit, IP address, browser type and version. We use our logs of your website activity to diagnose problems with our server and to administer our website.

2. What is PatronFlex and Preferred Patron?

Preferred Patron is a general name used to describe the loyalty program we provide. PatronFlex is the latest version of our loyalty program, and currently the leading product for Internet-based Gift Card management and Loyalty Marketing. The company's PatronFlex technology enables merchants to sell and process gift cards and to implement an effective loyalty marketing program. The PatronFlex program includes a customer accessible Web Portal, which you can use to enroll in a merchant's specific loyalty program, to access up-to-date information regarding your loyalty program status, to keep your personal information current and to revise your email, sms and directmail participation preferences at any time, 24x7.

3. What information does Preferred Market Solutions gather/track and how is it used?

You may be asked to provide certain personal information to our customers in
connection with their use of our PatronFlex products and services, such as when you enroll in our customer's loyalty program or purchase gift cards from them. If you choose to provide
personal information to one of our customers, you should review the individual privacy policy of that customer. While we require all customers to maintain and make available their privacy policy in any email correspondances that are distributed from our software as well as on their loyaty web portals, Preferred Market Solutions is not responsible for the privacy practices of our customers.

MEMBER PROFILE INFORMATION: The PatronFlex system tracks member enrollment information, including name, address, phone and email address, throughout our software, site and merchant Web portals. Our system also track incoming IP addresses and workstation names which access our data center and site.

TRANSACTION INFORMATION: The PatronFlex system tracks sales transactions, including sales amounts, points earned, gift card deductions and balances and gift card account numbers. Our products do not track or store any credit card information.

COOKIES: A cookie is a small data file that some Web sites write to your hard drive when you visit the sites. We DO NOT explicity use cookies to track any information on our Web Sites, Member Portals or Emails delivered from our system. Your browser, however, may track information on your computer in the form of cookies for the purpose of caching pages for faster access in the future. You can adjust this behavior by customizing your browser properties and settings.

EMAILS, SMS TEXT AND DIRECT MAIL: Personal information that you provide to our customers may be used to communicate to you, via EMAIL, SMS Text and or Direct Mail. Receipt of this information is controlled via an opt-in/opt-out preference stored against your loyalty account. If you are not receiving the communcations and would like to, you may choose to change your preferences by accessing your loyalty account via the online Web Portal or by contacting the specific merchant with whom you want to receive communications from. If you are receiving Email communications and no longer wish to, you can opt-out by clicking the one-click unsubscribe link found in every email that leaves our system. The unsubscribe link is an automated way for you to immediately cease receiving email from our system. If you are not receiving SMS Text communications and would like to, simply text "join" to the participating merchant's short-code, supplying the merchants SMS keyword. If you are receiving SMS Text messages from our system and no longer wish to, you may opt-out immediately by replying STOP to any message you receive. Opt-out is immediate in all cases. If you would like to change your direct mail preferences, simply contact the merchant of interest or access your loyalty account via the merchant's online loyalty web portal.

WEB BEACONS: All emails distributed through our system contain electronic images known as web beacons, also known as single-pixel GIFs, which are invisible graphical images. These web beacons allow us to count users who have opened email delivered from our system and who have visited associated web pages or ads provided as links in those emails. Web beacons collect only limited information, such as the date/time the email was opened and who opened it. Web Beacons can be refused. If you do not wish to receive Web Beacons via email, you will need to disable HTML images or refuse HTML (select Text only) emails via your email viewer software.

CHOICE/OPT-OUT: Preferred Market Solutions adhers to an industry standard Anti-Spam Policy and, as such, we tolerate only permission-based email, SMS Text messaging and Direct Mail delivery. Recipients always have the opportunity to opt-out via a one-click unsubscribe link in the footer of all email messages or by replying STOP to any SMS Text message. Additionally, these options are made available when you sign-up for enrollment in our customer's loyalty programs. If you believe that you have received an unsolicited email, SMS text or Direct Mail communicat from Preferred Market Solutions on behalf of any of our customers, you may report it to us at

CONFIDENTIALITY OF EMAIL CONTENT: When email is delivered from our system, it is routed from server to server as it navigates it's path through the Internet. During these travels server administrators and support personnel can read what is sent. Email is not the forum for delivery of confidential information. As such, never send anything in an email that shouldn't be subject to public display. If you have confidential information to communicate, do not use Preferred Market Solutions delivery systems!

ANTI-SPAM POLICY ENFORCEMENT: We regularly review the content of all Email and SMS Campaigns that leave our system to verify compliance with Anti-Spam policies and with our Terms of Use. We work hard to maintain a solid reputation with the various ISPs in the industry and will not tolerate any misuse of our systems, which could tarnish our reputation. Any customer's found to be abusing these policies are subject to immediate suspension from using our systems until such time an investigation can be completed.

OWNERSHIP OF INFORMATION: All information collected is the sole property of the subscribing customer ("merchant") who collected the information from their customers and electronically transmitted that information to our data center for management and storage of. We may access said information, from time to time, for the sole purpose of supporting and or training employees of the subscribing merchant. We DO NOT sell, share or provide access to any member or transaction related information collected by a subscribing merchant.

This privacy policy is subject to change at the sole discretion of Preferred Market Solutions, LLC. When we modify the privacy policy, we will post the changes in a revised policy statement. You are responsible for regularly reviewing the Preferred Market Solutions privacy policy to obtain timely notice of such revisions.

4. With whom does Preferred Market Solutions share information?

We will never voluntarily share personally identifiable information about any subscribing merchant or any information collected by a subscribing merchant with any third party without the merchant's express consent or unless compelled by applicable state and federal laws. Please refer to your merchant's specific Privacy Policy for details regarding their policy on sharing of data they collect through our service.

5. How does Preferred Market Solution protect my information from loss, misuse or alteration?

Preferred Market Solutions uses industry standard protocols to safeguard the confidentiality of personally identifiable information, including secure sockets layer (SSL) encryption and firewalls. Data is also subject to industry standard backup practices and maintained at our ">secured data center. Nevertheless, we remind you that no security measure is perfect.

6. Whom can I ask if I have additional questions?

For additional inquiries about the privacy of your information, you can email us at For other inquiries, you may contact us at 1-800-531-1108

Preferred Market Solutions • PO Box 692 • Northfield, NJ 08225
Web: Email: Phone: 800-531-1108