November 29, 2004

Software Allows Small Companies to Compete With The Big Boys

NORTHFIELD, NJ – November 29 (Preferred Market Solutions, LLC)- Finding it difficult to keep up with the larger chains in the technology arena, Brett Perlman, son of the late Stuart Perlman of Caesars Palace, joined forces with Christopher Sylvestri of IS Solutions, to bring a unique, cost effective loyalty and gift card solution to market.

Brett owned a chain of stores in the Northeast and in Florida. For over eight years he had been looking throughout the industry for a solution to use with his current operations. “The products I found were either too costly or too rudimentary in their ability”, explains Brett. The product they developed capitalizes on the market segment that is virtually untapped by larger software companies. “We want our software to be easy to use and rich with features that even the “Big Boys” lack with their expensive products. Our motto from day one has been to keep the software extremely affordable and intuitive to use by putting more effort into the program design. We want to give the mom and pop type stores and smaller chains a fighting chance”, says Christopher.

The end result is Preferred Patron. Starting at $299, the software is a full-featured relationship marketing, gift card management, customer tracking, problem management and resolution product for any retail business that can be run on any PC based system. This means , unlike other companies that charge a transaction fee, swipe fee or monthly service fee, Preferred Patron will run on your computer saving hundreds, if not thousands, of dollars yearly in additional costs. “Where other programs stop short, Preferred Patron covers the loyalty marketing process from beginning to end”, says Christopher. With as few as three clicks of the mouse, Preferred Patron can generate promotional mailings as well as promotional e-mails without the need for third party software. Tired of leaving notes stuck to the counter every time you have a customer problem or complaint? Preferred Patron tracks and helps resolve them as well as using the same built in promotional and tracking features. “With a multitude of pre-packaged yet flexible marketing strategies and reports our product is designed to empower the end user,” says Brett.

You can find additional information and screen shots at our web site http://www.preferredpatron.com/pms_screenshots.asp or call for a free brochure (800) 531-1108 ext. 1

Interview Contact:

Brett Perlman, Preferred Market Solutions, LLC
Telephone: (800)531-1108 ext. 1
pms_inbox@preferredpatron.com
http://www.preferredpatron.com
Preferred Market Solutions, LLC
PO Box 692
Northfield, NJ 08225
(800)531-1108 ext. 1