• Increase a sense of loyalty
• Encourage word of mouth referrals
• Drive their spending behaviors
• Win back lost, lazy or upset customers
• Promote business on slow days
• Simple management with our self-serve kiosk
• Gain a competitive edge

PATRONFLEX^TM EDITION
Perfect for single and multiple-location businesses and those who desire internet lookup.
For businesses who want the comfort of a managed solution, those who require multiple store locations to share a common set of enrollment, loyalty and gift card information, or for those who require customer account lookup ability via the internet, the best product is PatronFlex^TM.  This solution leverages the Preferred Market Solutions Data Center for securely storing and maintaining your data.  A continuous Internet connection is required.

Easy to Install, Even Easier to Use
The program begins with a step-by-step instructional interview process whereby PatronFlex will collect all the background information necessary to get you on your way to effective marketing.  The Setup Wizard collects your program preference settings while the Marketing Wizard painlessly guides you step-by-step through the fundamentals of instituting your marketing compaign.

Customer Tracking
PatronFlex gives you a powerful customer tracking database to capture all the relevant information you will need to support your marketing campaign.

Complaint Tracking
Effectively track your patron complaints and associated corrective actions.   Most importantly, keep track of and identify repeat complainers.  The Complaint Tracking feature allows you to monitor your success rate at problem resolution and measure the corresponding rate of attrition.  Then take action by generating a focused mailing targetting possible lost customers by using your complaint history.

Mailings
Produce effective, targetted mailings for any of your marketing strategies.  PatronFlex supplies you with a pre-written offer letter for each of the supported marketing strategies.  Use them as supplied or modify for a custom solution.  Each letter is personalized with your Patron's name, address, promotional offer and of course, your signature. Deliver your mailings by conventional U.S Mail, electronic mail, or save your mail list to disk and supply to your favorite printshop for an unparallel professional result.

Marketing Strategies

• Electronic Coupon

  Eliminate reliance on the paper coupon!  Eliminate coupon abuse and theft!  Flexible and Secure.

• Birthday and Anniversary Promotions

  Reach your patrons on a personal level.  Extend a token of appreciation to your patrons by extending an extra special offering to them on their birthday or wedding anniversary.

• Thank you

  Extend a sincere token of appreciation to those patrons who have actively participated in your program, have visited often and/or have spent generously.

• Miss You

  Get a handle on attrition.  Bring those lost patrons back.  Identify patrons who no longer visit your business and learn the reasons why!

• Referral Program

  Entice your established patron community to spread the good word and refer a friend to your program.

• Rewards Program

  Points! Points! Points! Run your own point/reward program.  Everyone loves to accumulate points and you'll appreciate the extra business.  Supports issuing bonus points during off-peak or slow times.

• Raffle Program

  Raffles are a great way to entice patrons back for subsequent visits.

• New Member

  Create an enrollment incentive to entice new customers to join your marketing program.

• Custom

  Have an innovative marketing strategy of your own?  With PatronFlex you can simply design your own promotion using the custom promotion generator.