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The Power of Omni-Channel Marketing!

omni-channel-loyalty-marketing

Your Message Will Be Heard! Your Customers Will Respond!

omni-channel strategy

IT'S ALL ABOUT CUSTOMER ENGAGEMENT

Omni-channel marketing works by optimizing a channel's features to improve customer engagement and improve targeting.   It's a system of integrated marketing channels and customer data working together, leveraging one, centralized customer database.  

The Preferred Patron™ Marketing Engine is constantly managing a host of complex business rules, assessing which customers to target and what channel to leverage.   The marketing platform is equipped to design and identify events and trigger communications based on those events.   Information is analyzed in real time, as well as in the batch mode, in order to make decisions based on the information available.

Below is an overview of how Preferred Patron™ addresses each of these critical communication channels.

SMS TEXT MARKETING

MOBILE COUPONS

Mobile Coupon Campaign
  • Blast an electronic coupon for immediate customer response!
  • Unique promotion codes track redemptions
  • Eliminate coupon abuse and re-use
  • Text SAVINGS for instant feedback!

MOBILE REMINDERS

Mobile Reminder | SMS Mobile Reminder Campaign
  • Read instantly vs phone messages which often go unheard!
  • Great for appointments and event reminders
  • Minimize missed appointments
  • Text REMINDME to see reminders!

MOBILE RAFFLE

Text-2-Win | SMS Mobile Raffle & Sweepstakes
  • Text-to-Win increases brand engagement!
  • "No Purchase Necessary" compliant
  • Members text ENTERME to enter raffle
  • Winners are automatically notified
  • Easy method of capturing phone#s
  • Fun way to draw traffic!

MOBILE NOTIFICATIONS

Mobile Alerts
  • Free with Loyalty Subscription!
    • Your order is ready!
    • You forgot your credit card here!"
  • Bulk SMS Blasts: Great for:
    • Flash Sales
    • Event Reminders
* Inbound SMS available only to subscribers in the United States. Other countries limited to outbound SMS only.

E-MAIL MARKETING

DOUBLE OPT-IN

Double opt-in Email
  • Included with your loyalty subscription
  • WYSIWYG e-mail designer
  • Achieve maximum engagement
  • Surety Mail Certified
  • Achieve better inbox delivery
  • Unlimited on-demand & recurring blasts
  • USA and CANADA CAN-SPAM compliant
  • Focused delivery based on rules and segmentation
  • Promotion specific suggested content provided
  • Comprehensive library of easy-to-use HTML templates
  • Integrated Spam Score checking

SINGLE OPT-IN

Double opt-in Email
  • Processing by Sendgrid.com
  • Seamless integration with tracking
  • WYSIWYG e-mail designer
  • Increased distribution
  • Build your e-mail list faster
  • Send on-demand and recurring blasts
  • USA CAN-SPAM compliant
  • Focused delivery based on rules and segmentation
  • Promotion specific suggested content provided
  • Comprehensive library of easy-to-use HTML templates
  • Integrated Spam Score checking

SOCIAL MEDIA MARKETING

SOCIAL REVIEWS

Social Media Reviews
  • Include review buttons inside your member Web portal
  • Include review links in e-mail
  • Encourage awareness without solicitation
  • Encourage honest reviews

SOCIAL REFERRALS, POSTS, SHARES AND LIKES

Social Media Campaigns
  • Facilitate Social Sharing of promotions and offers
  • Give points for Facebook Like
  • Give points for Tweets and Follow
  • Allow Posts from your Web Portal

DIRECT MAIL MARKETING

With the highest engagement rate among all communication channels, the benefits of direct mail become even more drastic and compelling when enforced with personalization, offers and rewards!

REWARDS VOUCHERS

direct mail reward certificate
  • Automatically convert points to printed vouchers
  • Highest rate of engagement
  • Minimize your point exposure
  • Includes address verification
  • Only 200 piece minimum per run
  • Available in USA only

POINT STATEMENTS

direct mail point statement
  • Strengthen your brand awareness
  • Engage more members
  • Minimize your point exposure
  • Only 200 piece minimum per run
  • Includes address verification
  • Available in USA only
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Creators of the Preferred Patron™ Loyalty Software Program & Rewards Software Program for Small, Medium and Large Businesses!