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GETTING STARTED IS SIMPLE!
Installation is as simple as entering a URL in your web browser! Within a few days, your account representative will have you setup and ready for training.
Setup includes working with you to gathering some basic program information, such as your company name, email address, web URL, Facebook URL, etc, with you.
Your account representative will also assist you in establishing your rewards schedule, your marketing campaigns and the corresponding recurring communications for those campaigns.
Finally, a quick training session and your on your way!
Premiere customers will also be trained to use our backoffice marketing toolbox, covering topics such as loyalty promotion creation, email design and delivery, SMS Messaging and more.
CUSTOMER TRACKING
A basic requirement for successfull Loyalty Marketing is the collection of complete customer data.
The Preferred Patron™ Loyalty Software Program includes, built-in, the necessary customer tracking tools needed for you to capture complete, relevant customer information.
There are several diverse data collection touch-points offered, ranging from Web-based card activation pages and account access pages for customer use to cashier enrollment pages to self-serve customer facing kiosk pages.
We even offer off-line bulk import processes for those clients looking to transfer data from an existing point-of-sale system.
Regardless of your business model, we have a data collection touch-point that will fit!
COMPLAINT TRACKING
Manage Customer Issues and Problems and track the progress of any compensatory measures offered.
By establishing a history of your complaint reports and resolutions, you now have valuable insight so you can not only identify repeat complaints, but reduce your attrition rate as a result by keeping in touch with those customers.
The Complaint Tracking rules engine leverages your complaint history database so you may monitor your success at problem resolution and measure the associated rate of attrition.
The trigger based rules engine will automatically take timely action by generating a focused mailing to protect your vulnerable business before it becomes lost business!
MULTI-CHANNEL COMMUNICATIONS
Our data collection tools will facilitate building a comprehensive customer database, complete with purchase behaviors.
Our rules engine will exploit that data real-time, to identify your best customers, worst customers and "at risk" customers.
Now all that remains is to use that data to your advantage!
The Preferred Patron™ Loyalty Program addresses this need with Email Marketing, SMS Texting and Direct Mail options centered around this knowledge-base of customer data and marketing rules that have been applied!
With every marketing strategy, we supply suggested content for your communications, which can be used as supplied or customized to further meet your objectives.
Send on-demand communications, deferred communications and recurring communications, automatically!
Since personalization is fundamental to building loyalty, every communication delivered, whether Email, SMS or Direct Mail, is personalized with your customer's name, address, promotional offer and of course, your signature.
Deliver your communications by conventional U.S Mail, electronic mail, SMS text message or save your mail list to disk and supply to your favorite print-shop for an unparalleled professional result.
REPORTING
A multitude of reports are available for tracking enrollment activity, spending
activity and the success rates of your marketing strategies. Reports are available
on-demand, when you need them, and always provide up-to-the-second real-time data.
AUTOMATED DATA EXTRACTIONS
Need certain data on a regular basis? Need your data in Excel or Text format?
No problem. Simply schedule your reports as extractions, set the interval and frequency and have them emailed to you, automatically!
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MARKETING STRATEGIES
Preferred Patron™ comes complete with just about every imaginable loyalty marketing strategy you can think of.
With a tool-set this vast, how far you take your rewards program is limited only by your imagination!
For those out-of-the-box thinkers, we even have a built-in custom campaign rules designer, allowing you to build a campaign using your own business rules!
Below are just a few of the many strategies built-in and ready-to-go:
- Welcome Program
Offering an incentive for customers to participate in your loyalty program is an effective means to build a quick, complete customer knowledge-base.
Customer's receive a token offer for enrolling, giving them immediate gratification for sharing their personal information with you!
Our trigger based rules engine recognizes new enrollees and will automatically issue them a welcome communication, re-affirming their program participation and answering additional questions they might have.
- Rewards Program
Points are the new craze! Well, not really.
Rewards programs based on point accruals have been a successful loyalty scheme exploited by major airlines, credit card providers and large retail chains for the past decade.
Now, with Preferred Patron™ you can do the same!
You'll see the buzz in the atmosphere and appreciate the additional business that comes with it.
Create multiple reward schedules for different classes of customers and issue bonus points to spur up activity during typical off-peak hours.
- Birthday | Anniversary Promotions
Loyalty is about keeping relationships personal!
What better way to recognize your customers than to honor their birthday and anniversary.
That extra special offering to them on their birthday, wedding anniversary or membership anniversary will go a long way toward future business!
- Appreciation | Best Member
Sincerity goes a long way to earning customer trust and appreciating your customers is a perfect way to show it!
With the Preferred Patron™ Rules Engine, you can appreciate customers based on engaged program participation, frequency of visits and/or purchasing behaviors.
- Miss You
No business wants to lose customers but most, if not all, do! It's inevitable.
So maybe you can't stop attrition but you can certain take actions to reduce it, right?
The Preferred Patron™ Rules Engine is watching and listing real-time, looking for possible defectors!
It will identify customers whose visit frequency has declined and take immediate preventative action.
Once in action, you'll learn the reasons why your customers choose to leave you and, hopefully, seize that moment to recover them!
- Referral Program
Encourage your most engaged customers to share their positive experiences by rewarding them for each new member they refer to your loyalty program!
- Raffle Program
Implement a Raffle promotion as yet another interesting way to entice customers to visit more often.
Customers earn raffle entries based on purchasing behaviors and visits.
No purchase necessary options also provided for legal compliance!
- Coupon Management
Electronically issue and track discount coupons.
Coupons can significantly influence customer spending behaviors and are an important element to a loyalty program.
Now, with Preferred Patron™ the issuance and redemption of coupons are electronically tracked and measured, providing insight to your ROI and eliminating problems with traditional coupons, such as employee abuse, counterfeiting and overuse.
- Fundraiser | Give-Back Programs
Give back to your local community, schools and churches!
Businesses who support their community are looked upon favorably.
Our Give-Back programs allow small percentages of customer sales to accumulate into a charitable donation fund, payable to their chosen organization.
Capture concentrated business from local little league teams, churches and schools as customers choose to divert their patronage to you, as they know they will receive a direct benefit!
- Custom Promotions
Have ideas of your own? With the Preferred Patron™
Promotion Designer, you can simply create your own promotion based on business rules to set.
- Gift Cards | Spending Accounts
Gift Cards are a valuable component to your overall marketing success! Use them in the traditional, monetary
way or pre-load them with funds and associate them to a loyalty member, creating a Spending Account. Spending Accounts
work great for Country Clubs as well as Christmas Savings Clubs.
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