REWARDS SOFTWARE REDEFINES MOBILE MARKETING WITH LOYALTY FOCUSED SMS TEXT MESSAGING
NORTHFIELD, NJ - January 28, 2013 - Preferred Patron Loyalty, LLC, developers of Preferred Patron™ Loyalty Software Program Software with Integrated Email, announced today extension of their loyalty software platform into the mobile marketing arena. By extending traditional loyalty marketing with SMS text message capabilities, their loyalty software is strongly positioned to further enhance a merchant's ability to connect with their customers.
"Our proprietary loyalty program rules engine has evolved to be a critical element in a merchant's success when it comes to implementing a rewards program. So it comes as no surprise that when we added SMS texting to our latest release, we would want to take full advantage of our powerful loyalty program engine and leverage all its capabilities", says Brett Perlman, Managing Member and Chief Marketing Officer. "When you think about SMS text messaging, you think about blasting an SMS text message to all customers, which we easily do but, by tying the SMS text message functions directly into our loyalty software engine, a merchant is able to selectively market to a focused group of customers that meet the criteria of the promotion", says Brett. Whether it's a Miss You promotion, for those customers that haven't been back to the merchants establishment for a predefined time or an Appreciation promotion (aka Best Member promotion), for those customers that either have spent a certain dollar amount or frequented a certain number of times, these are some of the many loyalty based promotions that SMS text messaging has been tied into. Best of all, these promotions get the benefit of utilizing the built-in loyalty scheduler to automate delivery. This means a merchant can set it, and forget it. The loyalty promotion will continue to run based off the schedule and frequency the merchant sets in the loyalty program.
Another benefit of the SMS text messaging found in the Preferred Patron™ Loyalty Software Program is the ability to add mail-merge fields to an SMS text message. This means that unlike bulk SMS text messages, whereby a merchant is sending the same SMS text message to each recipient, a merchant has the ability to personalize and speak directly with a loyalty member, adding individual information like their name, loyalty point balance and rewards level to a SMS text message. So, whether sending a bulk type SMS text message or one tied to a specific loyalty promotion, the merchant can, once again, step up their communication to their customer through the use of the various mail-merge fields provided.
One other important feature of Preferred Patron™ Loyalty Software Program's SMS text messaging capabilities is "Preferred Patron Interactive Texting™". Preferred Patron Interactive Texting™ changes the whole dynamic of how SMS text messages get delivered to customers. Instead of the merchant "pushing" a mobile text message to their loyalty customers, the customer is able to "pull" the information from the program via a mobile originated SMS text message. An example of this would be where a merchant's customer wants to receive the coupon of the day. The customer sends an SMS text message to the merchant using a predefined "SMS Actionword" that the merchant creates using the loyalty software. Once the loyalty software receives the mobile originating message from the loyalty customer, it sends back the valuable coupon information directly to the customer. Another example would be an event reminder whereby the customer wants to know specifics of a scheduled event they have setup with the merchant. "Imagine being at your home and wanting to know when your next scheduled office visit is with your doctor. Instead of having to call the doctor's office and muddle through a confusing automated menu system to find out, you can simply request the information via am SMS text message and the system will automatically text a reply back, without any need to tie up valuable office staff looking up the information", says Brett.
The latest mobile messaging enhancement to Preferred Patron™ Loyalty Rewards is the ability to send "one-off" mobile text messages with both pre-canned and custom messages. This tool will be especially helpful for industries that need an easy to use, flexible and convenient way to connect with their customers. Examples would be restaurants that want an alternative to table pagers for managing wait lists, automotive facilities that want to let their customers know that their vehicle is ready for pickup or any business that needs the ability to inform a customer that there order is ready. These are just some of the many ways to be able to use this new feature.
All in all, the new SMS text messaging capabilities of our Preferred Patron™ Loyalty Software Program are going to allow merchants across diverse industries the ability to tap into mobile marketing with a powerful and unique solution that will help them, once again, stand out amongst their competition.
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