MAJOR SPORTING GOODS CHAIN CHOOSES Preferred Patron Loyalty TO LAUNCH THEIR CUSTOMER LOYALTY PROGRAM
NORTHFIELD, NJ - September 30, 2009 (Preferred Patron Loyalty, LLC.) - MC Sports, a major sporting goods retailer in the Midwest, has chosen Preferred Patron Loyalty's Preferred Patron™ technology as the loyalty backbone for their existing WinDSS point-of-sale systems. "With newspaper circulation on the decline and media becoming increasing fragmented, we needed the ability to communicate and market directly to our best customers and Preferred Patron Loyalty gave us the ability to do just that," stated Ed Rix, VP of Marketing and Advertising for MC Sports.
In early August 2009, MC Sports launched Active Rewards, a Loyalty Software Program powered by Preferred Patron™, across their chain of 80 stores. "Within days of rolling out the Loyalty Software Program software, we were rewarding our best customers with special discounts, gift certificates, and unique offers," said Ed.
"With over 80 plus stores in seven states, MC Sports needed a full featured loyalty marketing solution that not only could be integrated with their WinDSS system, but had the flexibility to meet both their current and future needs," said Brett Perlman, managing partner, Preferred Patron Loyalty. "The integration with WinDSS Point-of-Sale went superbly and allowed MC Sports the ability to capitalize on the powerful features found in our Preferred Patron™ backoffice marketing suite. Whether they wanted to use the automated promotion manager to send personalized email to their customers or access the myriad of real-time reports, our focus was to ensure the integration kept true to our product's core design; ease of use and feature richness," said Brett.
The Preferred Patron™ Loyalty Marketing program is giving MC Sports a whole new insight into their customers. "Through Preferred Patron™'s suite of real-time reports and their ability to develop custom reports for us, we are quickly developing a good understanding of who our better customers are and how they shop our stores", said Ed. "We believe Active Rewards powered by Preferred Patron™ creates a competitive advantage for MC Sports and is essential to how we will market to our customers in the future."
MC SPORTS, INC.
Built on a foundation of customer service, MC Sports has been outfitting athletes with authentic, brand name sports equipment, footwear, and apparel since 1946. Based in Grand Rapids, Michigan, the company operates 80 stores throughout the Midwest and is one of the few remaining privately held sporting goods chains in the industry. To find out more about MC Sports, please call 1-888-801-9159 or visit www.mcsports.com. To learn more about MC Sports Active Rewards Loyalty Program, visit MC Sports Active Rewards web site.
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