WOODEN NICKELS A RELIC FOR ORTHODONTIC OFFICES
NORTHFIELD, NJ - May 2, 2013 - More and more Orthodontic Offices are choosing to forego the novelty of "wooden nickel" type loyalty programs and are turning to Preferred Patron Loyalty, LLC, creator of the Preferred Patron™ to help bridge the gap between "novelty" and what a full featured loyalty program has to offer", says Brett Perlman, Managing Member and Chief Marketing Officer of Preferred Patron Loyalty, LLC. "For years, these types of reward programs have been a main staple at many Orthodontic practices but, as technology has evolved, so too has the consumer. Being able to "tap-in" and stay connected is now considered a must, just to stay competitive", says Brett.
"Having a rewards program that was easy to coordinate and keep organized was important to us", says Leighann Jones, Certified Orthodontic Assistant at Alvetro Orthodontics. "Originally we started with a wooden nickel program, but had found that some patients would end up losing them, while the older patients found them to be childish and hokey. With Preferred Patron's Reward Program, we now have a cutting edge high-tech program that is easy to track and suited for all our patients, both young and old. Patients can log in online anytime to see their points and rewards as well as receive periodic emails about their account. You can also find our rewards cards all over town on patient's backpacks and on key chains" says Leighann.
In addition to being able to track points and rewards electronically, Preferred Patron™ leverages its built-in automated promotion manager to extend the goodwill established within the office, to patients while they are away from the office. "Having multi-channel marketing capabilities, helps ensure that the doctor's message is able to reach their patients, not only reminding them to keep up with their daily regiment but also specific account information. These types of communication help to enforce the doctor's message with their patients", says Brett.
Preferred Patron's Rewards Programs are easy to use and can be configured to meet the needs of small to large Orthodontic practices alike. An assigned company representative assists each Orthodontic practice with all aspects of implementation, from initial consultation to final execution; making getting started an easy and painless process.
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