LOYALTY SOFTWARE PROGRAM NOW OFFERS SEAMLESS INTEGRATION WITH AUTOMOTIVE DMS
NORTHFIELD, NJ - July 1, 2013 - Preferred Patron Loyalty, LLC, developers of Preferred Patron™ Loyalty Software Program with Integrated Email and SMS Text Messaging, announced today that they have entered into an agreement with Authenticom, a leading provider of automotive dealer management system (DMS) integration, to provide a bridge between the data necessary to drive their rewards program and the data already collected in dealership's Automotive DMS. Automotive Dealers now have a simplified, completely hands-off approach to implementing their rewards program.
"Our automotive dealers, ranging in size from small single-unit franchises to large multi-unit franchises, are always looking for ways to increase process efficiencies. Pulling data from their DMS system to feed our loyalty software program was an obvious opportunity toward meeting that goal!", says Brett Perlman, Managing Member and Chief Marketing Officer of Preferred Patron Loyalty, LLC. "Allowing them to continue to use their DMS as their main data collection point for all their transactions, including customer enrollments and point accruals, alleviates the introduction of redundant processes, making for a low overhead and successful loyalty solution."
At the end of the day, as a direct result of this recent relationship, automotive dealerships are reaping the benefits of a full blown loyalty marketing program with maximum efficiency, saving time and allowing their employees to focus on their customers and not running the loyalty program.
AUTHENTICOM, INC.
Authenticom is the only DMS polling company 100% dedicated to DMS Integration. They currently integrate with over 75 Dealer Management Systems (DMS), including ADP, DealerTrack, Reynolds and Reynolds, and UCS, and connect to over 12,500 dealerships throughout North America. They also provide industry-leading Automotive Data Services including: DMS Integration, Kelley Blue BookŪ / Black BookŪ , VIN Explosion, and Preventative Maintenance. To find out more about Authenticom, Inc., visit www.authenticom.com
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