Loyalty Program Press Release

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MARKETING MANAGER SETS LOYALTY SOFTWARE PROGRAM APART FROM THE COMPETITION!

NORTHFIELD, NJ - April 15, 2005 (Preferred Patron Loyalty, LLC) - Does your company have its own in-house advertising/marketing team available 24 hours a day? If you answered no, then you must read on to see just why Preferred Patrons'™ latest release is what you've been looking for. Standing out amongst the crowd, this feature rich loyalty marketing and rewards card software program goes far beyond the competition. One of the key features is its built-in Loyalty Marketing Manager and Promotion Designer. This wizard-driven function will lead you effortlessly through a vast collection of predefined and custom promotions.

You are taught from day one that in business the most important number is the bottom line; but focusing on the bottom line can often lead to loosing site of a key ingredient, your customer! So when one of your customers stops coming in or comes in less frequently would you notice? Have you ever stopped and thought "Hmm, I haven't seen Mary in a while?" Perhaps one absent customer is not cause for too much concern but what happens when it is ten, twenty or a hundred customers for that matt... that you would notice! Or would you? With Preferred Patron™, you can now regain control of your business, reaching out to each customer on an individualized basis. You can create one of many built-in professional promotions included with Preferred Patron™ utilizing the built-in wizard. With just a few clicks of the mouse you can successfully launch a Birthday Promotion, a Miss You Promotion, a Referral Campaign, a Best Member Recognition Promotion, a Customer Complaint Follow-up Campaign, and even a simple Thank You Promotion or Newsletter. These are just a few of the many possibilities you have included with the loyalty marketing software. Each promotion can then be sent out via email or exported Direct Mail delivery. You will no longer miss those critical windows of opportunity. "What use to take hours, if not days, has now been brought down to literally seconds" says Brett Perlman Co-Founder of Preferred Patron Loyalty, LLC. "We have taken all the guess work out of creating promotions and empowered the end user by creating a framework, a roadmap if you will for them to follow." With predefined copy and graphics to go along with each promotion, each is geared to drive your customers back to your store. You can further customize each promotion with your own graphics or verbiage that suits the promotion.

Preferred Patron™ doesn't stop there. Every email generated carries a unique bar code which, when brought back by your returning customer, tells Preferred Patron exactly what promotion they're responding to. The software then automatically recalls that customer's record and marks that promotion for redemption! What's more, you'll be able to see how successful your promotions are by running any one of the many reports in the back office. You'll have information such as what percentage of people responded to your promotion, how many are still outstanding, how much money was spent and more. This allows you to adjust your promotions in real-time, making the proper adjustments to each promotion for maximum effectiveness. The end result is a more successful campaign!

In today's business environment you need to take advantage of whatever tools you can to help stay on top. With Preferred Patron™ these tools are available, in an easy to use, logical approach to help you regain control of your business and beat out the competition.

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