Loyalty Program Press Release

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LOYALTY MARKETING SOFTWARE ALLOWS SMALL BUSINESSES TO COMPETE WITH THE BIG BOYS

NORTHFIELD, NJ - November 29 (Preferred Patron Loyalty, LLC) - Finding it difficult to keep up with the marketing tactics used by the larger chains, Brett Perlman, owner of the Atlantic City SubShops franchise chain and son of the late Stuart Perlman of Caesars Palace, joined forces with IS Solutions, to bring a unique, cost effective loyalty software program and gift card processing solution to small businesses.

Brett owned a chain of small businesses in the Northeast and in Florida. For over eight years he had been looking throughout the industry for a loyalty marketing solution to use with his current operations. "The loyalty marketing programs I found were either too costly or too rudimentary in their ability", explains Brett. The program they developed capitalizes on the small business market segment that is virtually untapped by larger software companies. "We want our loyalty marketing software to be easy to use yet rich with features that even the "Big Boys" lack with their expensive loyalty marketing and rewards programs. Our motto from day one has been to keep the software extremely affordable and intuitive to use by putting more effort into the program design. We want to give the mom and pop type small business stores and smaller chains a fighting chance", says Brett.

The end result is our Preferred Patron™ Loyalty Marketing solution. This loyalty software program is a full-featured system encompasing relationship marketing, rewards program management, gift card management, customer tracking and customer management plus email marketing for any retail business, whether small or large, that can be run on any PC based system. This means, unlike other loyalty marketing companies that charge a transaction fee, swipe fee or monthly service fee, Preferred Patron™ is offered as a flat-rate program which, in most cases, will run on your exsting computer saving hundreds, if not thousands, of dollars yearly in additional costs. "Where other programs stop short, Preferred Patron™ covers the loyalty marketing process from beginning to end", says Brett. With as few as three clicks of the mouse, our Preferred Patron™ Loyalty Software Program will generate promotional direct mail as well as promotional emails without the need for any third party software. Tired of leaving notes stuck to the counter every time you have a customer problem or complaint? Preferred Patron™ tracks and helps resolve them as well as using the same built in promotional and tracking features. "With a multitude of pre-packaged yet flexible loyalty marketing strategies and real-time loyalty reports our product is designed to empower the small business," says Brett.

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