Loyalty Program Press Release

LOYALTY MARKETING PROGRAM AND GIFT CARD SOFTWARE COMPANY EXPANDS ITS REACH TO IRELAND

NORTHFIELD, NJ - September 22, 2009 (Preferred Patron Loyalty, LLC.) - Preferred Patron Loyalty has signed into a reseller agreement with Customer Connect Ireland, operating out of Kildare, Ireland. Under this agreement, Customer Connect Ireland has introduced a new loyalty marketing and rewards program called Customer Connect. "This is in response to the dramatic change in consumer mindset in Ireland today", said Finbarr Malone, Director, Customer Connect Ireland. "Customer Connect is an exciting company working with businesses to grow repeat visits from existing customers and, we have a provable format to do this" said Finbarr.

"With the addition of Finbarr Malone's company, we have been able to continue our growth in the loyalty marketing industry, not just within the US and Canada, but abroad as well", said Brett Perlman, managing partner, Preferred Patron Loyalty. "This is a very exciting time for our company, we have a very strong presence both here in the US and in Canada, with the addition of Customer Connect Ireland, we'll be able to dramatically increase our reach internationally".

Customer Connect has already been able to make major inroads within Ireland. Utilizing Preferred Patron Loyalty Multi-Merchant configuration, Finbarr has received great interest from local chamber of commerce's who are specifically looking for a means to combat large chain type operations. "Our Multi-Merchant loyalty rewards setup is a perfect way to allow independent retailers to work together, said Brett. Utilizing a common loyalty and rewards card, independent merchants can reward their own customers; employ a community rewards card and have the ability to directly market to each of their own unique customers using our built-in automated promotion manager". Having already signed multiple merchants, Customer Connect has positioned itself squarely in the middle, providing both small and large companies alike the loyalty marketing tools necessary to help insure their success both today and into the future.

"As the overall market continues to flounder, the old ways of doing business just are not good enough" said Brett. "Today, you must stay in the forefront with new and exciting alternatives to the way you do business. Companies both here and abroad are facing very similar problems; lacking the marketing tools necessary to drive both old and new customer traffic back to their stores. Preferred Patron Loyalty gives companies both large and small a way to reinvent themselves and compete in the "new" economy".

CUSTOMER CONNECT IRELAND
Established in 2006, Customer Connect Ireland was created to fill the gap between large marketing consultancy firms and business owners. Finbarr Malone has a Masters Degree from DIT and lectures on Hospitality programs at IT Tallaght. He has also trained with Dr. John Demartini and Steve Hackney who are the UK's leading marketing experts, developing Rapid Results Marketing Systems and Martin Howey of Topline Consulting in the U.S. To find out more about Finbarr Malone and Associates products and programs, please call +353.872368956 or visit www.customerconnectireland.com/