Loyalty Program Press Release

Automotive Loyalty Rewards Image

LOYALTY SOFTWARE PROGRAM INFILTRATES THE AUTOMOTIVE INDUSTRY

NORTHFIELD, NJ - June 5, 2008 (Preferred Patron Loyalty, LLC.) - Preferred Patron Loyalty has signed into a reseller agreement with Dealer Concepts, Inc., automotive loyalty specialists operating out of Michigan. Under this agreement, Dealer Concepts has introduced to the automotive industry a new Loyalty Software Program called Owner Loyalty Rewards, a points-based rewards program supported by a software tool tailored to Dealer Concepts. This software tool is a derivative of the already successful Preferred Patron™ Loyalty Marketing program, with special automotive features exclusive to Dealer Concepts and tailored to automotive loyalty.

With the introduction of Owner Loyalty Rewards, automotive dealerships and automotive service centers can now launch a complete Loyalty Software Program in a matter of minutes. "We are thrilled to offer a points-based loyalty program to our clients at an affordable price," said Andy Wolfe, managing partner, Dealer Concepts. "This rewards program is a must for any automotive dealership or automotive service center serious about growing their business." Dealer Concepts provides a turn-key loyalty marketing solution, including the necessary equipment and tools to completely launch and manage the rewards program in-house.

"We are pleased to be working with Dealer Concepts," said Brett Perlman, managing partner, Preferred Patron Loyalty. "They have a well established presence and reputation in the automotive industry and genuinely understand what it takes to implement a successful loyalty retention program, start-to-finish. They've left the gate running with endorsements from Volkswagen Automotive and Chrysler Automotive and we're seeing the benefits of those endorsements every day! We're very excited and anticipate Dealer Concepts will quickly become one of our most successful loyalty marketing distribution channels, with a market potential of over 50,000 automotive dealerships and after-market automotive service centers in the US alone."

DEALER CONCEPTS, LLC
Founded in 2000, Dealer Concepts is operated by a staff with more than 85 years of combined experience in targeted marketing for automotive dealers. The company provides innovative and timely customer retention and marketing ideas to more than 5,000 dealerships and service centers worldwide. Dealer Concepts is committed to providing clients with a constant competitive advantage in the market place. To find out more about Dealer Concepts product and programs, please call 1-866-GET IDEAS or visit www.dealerconcepts.com

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